How to Create an ATS-Optimized Resume That Gets Shortlisted in 2026

Result-driven marketing professional with 5+ years of experience driving brand growth demand generation campaign optimization and performance analytics delivering measurable ROI improvements of 42% through data-led strategy audience insights cross-channel execution stakeholder alignment experimentation and continuous optimization across digital ecosystems supporting scalable pipelines customer acquisition retention velocity revenue outcomes globally.

• Led integrated digital campaigns across search social email and content channels managed 450K ad spend increased qualified inbound leads and reduced cost per acquisition through testing
• Developed go to market strategies for new product launches aligning positioning messaging and distribution to improve campaign conversion rates by 26% across platforms
• Collaborated with product sales and design teams ensuring consistent brand storytelling and funnel alignment improving customer engagement metrics across acquisition journeys
• Analyzed campaign performance dashboards audience behavior trends and attribution models enabling leadership decisions while improving overall marketing ROI by 31%

• Executed performance marketing campaigns across paid media SEO and email channels increasing website traffic by 44% through keyword optimization targeting and creative iteration
• Managed content calendars social media publishing and influencer collaborations improving brand reach consistency and organic engagement growth across digital channels
• Tracked marketing KPIs budgets and conversion funnels improving reporting accuracy and enabling revenue attribution improvements of 29% across quarterly campaigns

• Executed integrated launch campaigns across digital channels aligning messaging creatives and funnels increasing product adoption by 35%
• Coordinated cross functional teams tracking campaign milestones budgets and performance metrics ensuring timely delivery and sustained post launch momentum

• Redesigned email nurturing workflows segmentation logic and personalization rules improving lead to conversion rates by 28% across inbound marketing funnels
• Integrated CRM analytics and automation dashboards enabling real-time visibility into campaign performance and lifecycle progression

• Google Digital Marketing Certification Mar 2024
• Meta Performance Marketing Certification Nov 2023
• HubSpot Content Marketing Certification Jul 2022
• SEO Specialization – Coursera Feb 2021

Result-oriented professional with 5+ years of experience in financial analysis budgeting forecasting and compliance delivering 18% efficiency improvement through data accuracy risk control stakeholder collaboration automation and disciplined reporting supporting strategic decisions scalable growth profitability governance and sustainable financial performance across dynamic business environments.

• Led monthly financial reporting variance analysis and forecasting cycles improved budget accuracy by 22% and supported leadership decisions through insights and structured reviews
• Managed end to end budgeting processes for 7.5M annual spend coordinating with cross functional teams and reducing cost leakages through controls and vendor analysis
• Built automated financial models dashboards and MIS reports accelerating reporting timelines by 30% while enhancing data transparency audit readiness and management visibility
• Partnered with audit tax and compliance teams ensured regulatory adherence risk mitigation and timely closures improving statutory filing accuracy by 18%

• Handled accounts payable receivable reconciliations and ledger scrutiny reducing discrepancies by 25% while strengthening financial controls and documentation accuracy
• Supported quarterly closures cash flow tracking and expense analysis improving working capital utilization by 12%
• Prepared management reports variance summaries and profitability analysis enhancing decision quality and improving cost optimization outcomes by 20%
• Assisted statutory audits taxation filings and compliance reviews ensuring error free submissions and improving audit closure timelines by 14%

• Designed centralized budgeting framework integrating department inputs forecasts & approvals improving financial visibility & planning accuracy
• Automated expense tracking and variance dashboards reducing manual effort and enabling leadership to identify cost overruns and savings opportunities
• Collaborated with finance operations and management teams implementing controls policies and review mechanisms strengthening governance and profitability outcomes

Master of Business Administration in Finance

Bachelor of Business Administration

• Chartered Financial Analyst Level I Aug 2023
• Financial Modeling and Valuation Analyst Mar 2022
• Certified Management Accountant Foundations Jul 2021
• Corporate Finance Essentials Coursera Feb 2020

Experienced professional with 6+ years in human resources driving talent acquisition engagement compliance and workforce planning delivering 95% retention improvement through structured processes data driven insights stakeholder collaboration policy execution and people centric initiatives across growing organizations enabling scalable teams strong culture operational discipline leadership trust and consistent business outcomes.

• Led end to end recruitment onboarding and workforce planning for 50+ positions while strengthening hiring governance alignment and cross functional collaboration
• Improved employee retention by 32% through structured engagement initiatives performance reviews leadership coaching and continuous feedback mechanisms
• Partnered with leadership teams to ensure HR policy compliance statutory adherence and disciplined people governance across departments
• Streamlined HR operations payroll coordination and vendor management processes ensuring consistency operational efficiency and improved internal service delivery

• Managed recruitment lifecycle employee relations and grievance handling improving hiring quality by 26% across multiple business functions
• Executed learning and development programs supporting capability building leadership readiness and long term employee growth initiatives
• Improved HR reporting accuracy by 31% through structured MIS documentation audit readiness and standardized review processes
• Supported appraisal compensation benchmarking & performance review cycles ensuring fairness transparency & timely execution across teams

• Handled onboarding documentation exit processes and employee coordination improving overall candidate and employee experience by 23%
• Maintained employee records HR databases and compliance trackers ensuring data accuracy confidentiality and audit readiness
• Increased engagement participation by 38% through feedback surveys townhalls communication initiatives and employee connect programs
• Supported payroll coordination attendance tracking and HR policy implementation ensuring smooth operational continuity

Master of Business Administration in Human Resource

Bachelor of Business Administration

• SHRM Human Resource Management Certification Mar 2023
• HR Analytics Certification – Coursera Aug 2022
• Labor Laws and Compliance Certification Jan 2021

• Received Star Performer Award for consistent excellence in people management initiatives
• Earned Client Appreciation for delivering reliable HR operations and stakeholder satisfaction

• Analyzed large scale job and resume datasets using Python and SQL to extract actionable insights supporting product optimization and user engagement strategies
• Built automated dashboards tracking user behavior conversion funnels and resume scoring metrics improving reporting accuracy by 35% across internal teams
• Collaborated with product and engineering teams to translate analytical findings into feature improvements enhancing data driven decision making workflows
• Optimized data cleaning and preprocessing pipelines reducing manual data handling efforts by 40% while improving overall analysis consistency

• Analyzed multi region sales datasets using Python and SQL to identify revenue trends customer behavior patterns and underperforming segments
• Built interactive Power BI dashboards presenting KPIs sales growth and category performance enabling faster data driven business decisions
• Automated data transformation workflows improving reporting efficiency and reducing repetitive manual analysis tasks significantly

• Performed exploratory data analysis on telecom customer datasets to identify churn drivers using statistical methods & visual analysis techniques
• Prepared insight driven reports highlighting churn factors supporting strategic recommendations for improving customer retention outcomes

• Google Data Analytics Professional Certificate – Coursera Feb 2024
• Data Analysis with Python – IBM Nov 2023
• SQL for Data Analysis – Udemy Jul 2023

Result-driven professional with 4+ years of experience transitioning from financial analysis to project management delivering 28% efficiency improvement through structured planning stakeholder alignment risk control data driven execution and cross functional leadership enabling timely delivery scalable processes and measurable business outcomes.

• Led a cross functional team of 6+ members managing project scope timelines and deliverables ensuring 96% on time completion within initiatives
• Improved project delivery efficiency by 34% through sprint planning milestone tracking risk mitigation frameworks and continuous stakeholder communication
• Coordinated with product finance and technology teams translating business requirements into execution plans aligning priorities budgets and operational constraints
• Established project governance dashboards reporting cadence and documentation standards improving visibility accountability and decision making consistency across leadership

• Analyzed financial statements budgets and forecasts supporting strategic decisions and improving cost control accuracy by 29%
• Delivered variance analysis and management reports improving forecasting reliability by 32% through structured modeling assumptions and data validation
• Partnered with project teams to track expenditures ROI metrics and financial risks supporting informed planning and optimized resource allocation
• Automated recurring financial reports and dashboards reducing manual effort improving data consistency and enhancing executive visibility

• Managed accounting operations reconciliations and reporting processes improving month end closure efficiency through standardized controls
• Supported budgeting audits and compliance activities achieving 98% audit accuracy through disciplined documentation and regulatory adherence
• Prepared financial summaries cash flow statements and variance insights supporting management reviews and operational decision making
• Collaborated with cross functional teams to streamline finance workflows improving turnaround time accuracy and internal service effectiveness

Bachelor of Commerce

• Project Management Professional Certification Feb 2024
• Agile Project Management Certification Oct 2023
• Financial Analysis & Valuation Certification Aug 2021