We'll cover
What are ATS Resume Keywords and How Do They Work?
Written By Editorial Team
We'll cover:
What are ATS Resume Keywords?
Everyone who is looking for a job goes through this unnoticed difficulty, sending out resumes and awaiting responses that never come. The digital filter, known as the Applicant Tracking System, is the cause for this. To get past it, one needs to learn about the resume keywords.
Resume keywords are the precise words and phrases that not only describe but also position your expertise, experience, and qualifications in the way that is most acceptable to the employers who are looking for those skills. Hence, the job application keywords for ATS are taken straight from the job posting and function as the signs that alert the system about your profile being a perfect match for the role.
- Resume keywords is the language of recruitment technology.
- Keywords for ATS reflect your alignment with the job description.
- Understanding resume keywords meaning helps tailor your resume better.
Even the most skilled professionals may find their applications get rejected if they do not use the proper applicant tracking system keywords.
Thus, resume keywords connect your experience to the expectations of the recruiter. They make sure that your resume is shown in the same manner as the system that is assessing it.
Why Do ATS Keywords Matter in 2026?
Recruitment in 2026 is a fast-paced, data-driven, and AI-oriented process. Gone are the days when resumes were manually reviewed. Companies now use the Applicant Tracking Systems (ATS) for initial screening. It is where the significance of resume keywords comes in.
The resume keywords meaning has changed a lot. They are now treated as data points that AI uses to rank candidates. The keywords for ATS determine if your resume will be shortlisted or thrown in the pile of unwanted ones.
The keywords of modern applicant tracking systems pass through very intelligent algorithms that evaluate their relevance, placement, and frequency. To put it simply, the closer your resume is to the job’s required resume keywords, the higher your ATS score will be.
- Resume keywords increase your chances of being noticed by recruiters in top search results.
- The keywords for ATS criteria automate the matching of your resume to specific roles.
- Grasping the resume keywords meaning ensures that your application is seen by the right people and not just by machines.
In 2026, there is no room for a resume without optimized applicant tracking system keywords. The aim is to express oneself clearly both to the ATS and the hiring manager.
How Do ATS Systems Use Keywords?
When you submit your application for a job, your CV does not go immediately to the person who is responsible for the selection process. Firstly, it will be uploaded into an Applicant Tracking System (ATS). The system then uses software to perform a preliminary screening by scanning and ranking resumes according to specified keywords.
In this case, the resume keywords which the applicant tracking system looks for become quite practical. Each keyword denotes a skill or a qualification that the system is programmed to search for. The keywords for ats are matched with the job description to compute your compatibility score.
- ATS makes a count of how often the resume keywords come up.
- Checks whether the applicant tracking system keywords are contextually placed.
- Matches the keywords for ATS with the company’s job criteria.
For example, if a job description mentions “digital marketing strategy” and your CV has those words included in a natural flow, the system will recognize a match. However, if your CV does not contain these applicant tracking system keywords, it is very likely that it will not be sent to the recruiter’s inbox.
ATS technology is designed to reduce the time taken in the selection process, but it cannot recognize anything apart from what you write. Therefore, it is very important to use the correct resume keywords.
Types of Keywords to Include in a Resume
Each resume keyword has a different function. Knowing the resume keywords meaning gives the skill to intermix them throughout your resume in a natural way.
Below are the significant groups of keywords for ATS:
- Job Title Keywords: Use terms like “Project Manager” or “Graphic Designer” for your position.
- Skill Keywords: Mention both hard and soft skills that are related to your job.
- Tool Keywords: Name particular software or platforms such as “Photoshop” or “Excel”.
- Qualification Keywords: Present certificates, diplomas, or even licenses as proof.
- Action Keywords: Use words like “developed,” “managed,” or “achieved.”
Each of these keywords corresponding to the applicant tracking system contributes to the recognition of your worth by the ATS.
How to Find the Right Resume Keywords?
To be successful in today's digital recruiting world, it is a must to know the Applicant Tracking Systems (ATS) and the keywords the resumes contain. Every resume goes through the same ATS process in the beginning, and the chosen words can determine the fate of the resume: whether viewed or disregarded. The following steps show how to find relevant keywords for ATS:
Step 1: Read the Job Description Carefully
Look for repeated skills, tools, certifications, and responsibilities as they are the hidden keywords for ATS that the system uses to rank resumes. Compare a few similar postings and spot important applicant tracking system keywords in that way.
Step 2: Highlight Relevant Skills and Tools
Find out the most important technical skills, software, and qualifications as per the job specification. It is advisable to incorporate these resume keywords in a natural way in your resume as it will keep you in the matching list of ATS without stuffing your content.
Step 3: Use Resume Keywords by mployee.me
The Resume Keywords tool performs a scan of your resume next to the job description and brings up the keywords that are to be added or removed in your resume. It adapts the resume to each job, making sure that the ATS keywords you have are in sync with what the hiring managers expect. This move to take is not only time-saving but also increases your likelihood of passing the ATS scan.
Step 4: Optimize Your Resume with ResuScan
Once the selected resume keywords are inserted, ResuScan checks your document against 40+ parameters. It points out missing keywords for ATS, formatting issues, and overall compatibility. An 80% and above score shows that relevant keywords are used for ATS screening.
Step 5: Review and Adjust Regularly
The requirements for the job will change from time to time, hence, your regularly updated resume will facilitate the inflow of the most relevant keywords for your resume. Visit the latest listings for new applicant tracking system keywords and modify your resume accordingly to keep a strong ATS ranking.
If you follow all the five steps, then your resume will become keyword-rich, ATS-friendly, and ready to impress both machines and human recruiters. Optimizing your resume keywords effectively can certainly increase your chances of getting interviews in a competitive job market to a great extent.
How to Add Keywords Naturally to Your Resume?
Incorporating resume keywords into your resume is more than just echoing the words of the job listing. Current Applicant Tracking Systems (ATS) consider in that order: relevance, context, and placement. Knowing the resume keywords meaning helps you to select the correct ones without your resume sounding artificial. On the other hand, using keywords for ATS will naturally enhance your chances of being noticed.
Step 1: Use Keywords in Your Summary
Your resume summary is the very first place that recruiters and ATS systems check. Make it a point to incorporate a couple of resume keywords that are in line with your primary skills.
Example: Instead of “Experienced in marketing” write “Digital marketing professional with expertise in SEO optimization, social media strategy, and content marketing.” In this case, “SEO optimization” and “content marketing” work as natural keywords for ATS.
Step 2: Integrate Keywords in Job Descriptions
Authenticate resume keywords when illustrating your past work. Give prominence to your actions and the outcome.
Example: Rather than “Managed projects,” “Managed cross-functional projects to improve workflow efficiency and reduce operational costs.” The words “managed,” “cross-functional,” and “workflow efficiency” represent applicant tracking system keywords pertinent to project management roles.
Step 3: Include Keywords in Skills Section
List down both the technical and soft skills by making use of the very words found in the job description. Adopt the resume's key phrases in a natural way without making them too obvious.
Example: In case of a graphic design role, then the skills can be: “Adobe Photoshop, Illustrator, Figma, Creative problem-solving, Team Collaboration.” Each of these words undoubtedly act as a keyword for ats and are also a clear signal of your capabilities.
Step 4: Add Keywords in Achievements
Present quantifiable results to naturally insert resume keywords.
Example: “Used a targeted content strategy and SEO techniques, social media engagement was increased by 35%.” “SEO techniques” and “content strategy” are applicant tracking system keywords hidden in a result-oriented statement.
Step 5: Avoid Overstuffing Keywords
It can appear unnatural to overuse the same words. Place resume keywords in summary, experience, skills, and achievements sections to maintain a good ratio.
It is possible to use resume keywords in a natural manner and yet still passes ATS checks. The effective use of keywords for ats will make your resume showcase your skills, experience, and achievements clearly thus bettering your chances of getting interviews and moving to the next stage of the hiring process.
Common Mistakes in Using Resume Keywords
One of the most common mistakes that job seekers make which ultimately leads to their resumes being rejected by an Applicant Tracking System (ATS) is the improper application of resume keywords. Knowing the resume keywords meaning can help in the following scenarios:
- Keyword Stuffing: Making your resume look unnatural by repeating the same keywords for ATS multiple times might get your application flagged by an ATS or simply ignored by recruiters.
- Using Irrelevant Keywords: Including skill sets or tools that are not job-related like “Python programming” for a marketing role confuses the system and contributes less to your ranking of applicant tracking system keywords.
- Ignoring Keyword Variations: Only using one version of the term “project lead” instead of also including “project management” can cause ATS to miss important matches.
- Poor Placement and Context: Randomly listing resume keywords without showing how you have used them in real projects or achievements will reduce their effectiveness. They must be embedded in sentences that have meaning.
- Neglecting Updates: Using outdated keywords for ATS can cause you to lose the chances of getting a job. Job specifications change, thus, the practice of regularly looking at and updating your resume allows the keywords of your applicant tracking system to be always relevant.
Being careful not to make these errors assures that the keywords in your resume will be effective, natural, and in the proper position concerning both ATS algorithms and recruiter expectations. A resume that is well-made, keyword-optimized, and crafted properly is said to have an increased chance of getting noticed and eventually passing through the hiring process.
ATS Resume Keywords Examples by Industry
It is essential to use the right resume keywords in order to go through the Applicant Tracking Systems (ATS). Highlighting your functional skills along with the specific software or systems will make your resume attractive. Here are examples for five industries:
Top Skills by Industry
| Information Technology (IT) | Marketing and Sales | Healthcare | Finance and Accounting | Human Resources (HR) |
|---|---|---|---|---|
| Java, Python, SQL | Google Analytics, HubSpot | Electronic Health Records (EHR) | QuickBooks, SAP | HRIS, Workday |
| Cloud computing | SEO optimization | Patient care management | Financial analysis | Talent acquisition |
| Agile methodology | Social media campaign management | HIPAA compliance | Budget forecasting | Employee engagement programs |
| System integration | Lead generation strategies | Clinical research | Risk assessment | Performance management |
| Cybersecurity | Brand positioning | Healthcare administration | Tax compliance | Training and development |
The strategic use of these keywords for ATS in your summary, experience, and accomplishments areas helps you get through ATS scans and be seen by recruiters.
15+ Samples with ATS Resume Keywords
Resul-oriented Data scientist with 6+ years of experience designing machine learning models, analytical pipelines and experimentation frameworks across product and business domains. Proven ability to translate complex datasets into actionable insights, drive data-backed decisions and improve system performance by 38%. Strong expertise in statistical analysis, feature engineering and cross-functional collaboration within fast-paced product environments.
- Designed and deployed machine learning models for resume scoring and job recommendations, improving matching relevance by 42% across multiple hiring and role discovery workflows
- Built scalable end-to-end data pipelines for feature engineering, model training and evaluation using Python and SQL, enabling faster experimentation and reliable production deployments
- Partnered closely with product and engineering teams to define data requirements, success metrics and experimentation frameworks supporting feature launches and continuous optimisation initiatives
- Conducted exploratory data analysis and statistical hypothesis testing to uncover behavioural trends, guiding product decisions that increased feature adoption by 31% across key user segments
- Developed predictive models for churn analysis, customer segmentation and demand forecasting, helping business teams improve retention strategies and campaign targeting effectiveness by 28%
- Performed feature selection, hyperparameter tuning and model validation to improve predictive accuracy, stability and generalisation across multiple production-grade machine learning use cases
- Collaborated with data engineering teams to optimise data extraction, transformation and processing workflows for large-scale structured and semi-structured datasets across analytics platforms
- Presented analytical insights and model performance results to stakeholders using dashboards and narratives, improving decision-making speed and reducing reporting turnaround time by 35%
- Python
- SQL
- Pandas
- NumPy
- Machine Learning
- Statistical Modeling
- EDA
- Feature Engineering
- Scikit-learn
- XGBoost
- TensorFlow
- Model Evaluation
- Built machine learning models to score resumes against job requirements using structured feature extraction and weighted scoring logic for personalised job discovery
- Improved recommendation accuracy by refining feature sets, tuning hyperparameters and validating model performance, increasing job match relevance by 29% across historical datasets
- Collaborated with product teams to integrate model outputs into user-facing workflows, ensuring seamless adoption and consistent real-time recommendation delivery
ABC University Jul 2014 – May 2018
Bachelor of Technology in Computer Science
- Machine Learning Specialization – Coursera Aug 2023
- Data Science Professional Certificate – IBM Apr 2022
- Advanced SQL for Data Analytics – Udemy Jan 2021
Financial analyst with 2+ years of experience supporting budgeting, forecasting and financial reporting across business units. Strong expertise in financial modeling, variance analysis and management reporting, enabling leadership teams to make informed, data-driven decisions while improving cost visibility, forecasting accuracy and overall financial discipline.
- Prepared monthly financial reports, variance analyses and management dashboards, improving leadership visibility into cost drivers, budget performance trends and operational financial risks
- Supported annual budgeting and quarterly forecasting cycles by collaborating with department heads to align financial assumptions with operational goals and strategic business priorities
- Built and maintained detailed financial models for revenue, cost and profitability analysis, enabling scenario planning, sensitivity analysis and data-backed decision-making initiatives
- Analysed actual versus forecast performance to identify financial risks and optimisation opportunities, contributing to improved cost discipline and forecasting accuracy across business units
- Assisted in preparing monthly MIS reports, financial statements and expense summaries, supporting senior finance leadership with accurate reporting and audit-ready documentation
- Performed variance analysis across operating expenses and revenues, helping identify inefficiencies and supporting corrective action planning with department managers and stakeholders
- Supported budgeting and forecasting activities by collecting, validating and analysing financial data from multiple departments to ensure consistency and reporting accuracy
- Automated Excel-based reporting templates and reconciliations, reducing manual reporting effort by 32% and improving turnaround time for recurring financial deliverables
- Financial Analysis
- Budgeting & Forecasting
- Variance Analysis
- Financial Modeling
- MS Excel (Advanced)
- Power BI
- Financial Reporting
- Data Interpretation
- Cost Analysis
- Profitability Analysis
- MIS Reporting
- Stakeholder Communication
- Analysed departmental cost structures and historical spending patterns to identify savings opportunities across major expense categories and recurring operational cost drivers
- Built Excel-based financial models to simulate multiple budget scenarios, supporting leadership decisions that reduced discretionary spending by 21% without operational disruption
- Presented cost optimisation insights using dashboards and executive summaries, enabling data-driven budget reallocation and improved financial planning discussions with stakeholders
ABC University Jul 2018 – May 2021
Bachelor of Commerce (Finance)
- Financial Modeling & Valuation Analyst (FMVA) – CFI Aug 2023
- Advanced Excel for Finance – Udemy May 2022
- Power BI for Financial Analysis Jan 2022
- Supported execution of brand marketing campaigns through content coordination, market research and campaign tracking, improving overall campaign engagement consistency by 22%.
- Conducted competitor benchmarking and audience research to identify messaging gaps and positioning opportunities, strengthening content relevance and audience targeting effectiveness
- Assisted in preparing weekly marketing performance reports and dashboards, improving visibility into engagement trends and supporting data-backed campaign decisions
- Managed social media posting schedules across Instagram and LinkedIn platforms, improving posting consistency, brand visibility and follower engagement growth
- Supported SEO optimisation initiatives through keyword research, content updates and basic traffic analysis, contributing to improved organic visibility by 27%.
- Assisted email and performance marketing campaigns by tracking engagement metrics and documenting learnings, helping improve campaign optimisation efficiency
- Marketing Fundamentals
- Digital Marketing
- Content Strategy
- Market Research
- Social Media Marketing
- SEO Basics
- Email Marketing
- Campaign Planning
- Google Analytics (Basics)
- Canva
- MS Excel
- Marketing Analytics
- Designed a mock digital marketing campaign including content calendar, audience targeting strategy and creatives, improving campaign structure and planning effectiveness
- Analysed campaign metrics including impressions, reach and CTR to evaluate performance trends, supporting optimisation recommendations that increased engagement rates
- Presented campaign insights through structured reports and dashboards, improving understanding of marketing funnels and performance measurement accuracy by 21%.
XYZ University Jul 2021 – May 2024
Bachelor of Business Administration (Marketing)
- Digital Marketing Certification – Google Feb 2026
- Content Marketing Certification – HubSpot Academy Nov 2024
- Social Media Marketing Certification – Meta Blueprint Aug 2024
XYZ University Jul 2022 – Present
Bachelor of Technology in Computer Science
- HTML5
- CSS3
- JavaScript
- Responsive Design
- React.js
- Bootstrap
- REST APIs
- Git/GitHub
- Node.js
- MongoDB
- Web Performance
- Debugging
- Designed and developed a fully responsive personal portfolio website using HTML, CSS and JavaScript, improving mobile usability and cross-device compatibility by 34%
- Implemented structured layouts, navigation components and optimized assets to ensure clean UI presentation, fast loading performance and consistent user experience
- Built a product listing website using React.js with reusable components, improving page rendering efficiency and UI responsiveness by 29%
- Integrated filtering, sorting and basic cart functionality to simulate real-world e-commerce workflows and enhance user interaction across product pages
- Developed a task management web application using JavaScript & local storage, improving task organisation & user productivity by 31%
- Implemented CRUD functionality, input validation & clean UI components to ensure smooth task creation, updates and deletion operations
- Responsive Web Design Certification – freeCodeCamp Mar 2026
- JavaScript Algorithms and Data Structures – freeCodeCamp Dec 2024
- React Fundamentals Certification – Coursera Aug 2024
- Ranked among top 10% students for consistently delivering high-quality web development academic projects
- Won best frontend project award during college hackathon for innovative UI implementation
- Designed marketing creatives social media posts and website visuals supporting product campaigns while maintaining brand consistency across digital platforms and internal communication assets
- Collaborated with marketing and product teams to convert content briefs into engaging visuals improving campaign engagement by 28% through better layout and visual hierarchy
- Assisted in creating landing page banners email graphics and promotional creatives improving click through rates by 19% across multiple growth driven campaigns
- Worked closely with senior designers to follow design systems typography standards and brand guidelines ensuring accuracy timely delivery and consistency across all assigned projects
- Graphic Design
- Visual Design
- Branding
- Typography
- Adobe Photoshop
- Illustrator
- InDesign
- Figma
- UI Design
- Layout Design
- Color Theory
- Design Systems
- Redesigned complete brand identity including logos color systems and typography improving visual consistency and brand recall across digital and print marketing assets
- Created digital and print marketing creatives for campaigns ensuring cohesive storytelling aligned with product messaging and audience expectations
- Collaborated with developers and marketers to implement designs across web assets ensuring pixel perfect execution and consistent cross platform experience
XYZ Institute of Design Aug 2023 – May 2026
Master of Design in Visual Communication
ABC University Aug 2020 – May 2023
Bachelor of Fine Arts in Graphic Design
- Adobe Certified Professional – Visual Design Aug 2022
- UI UX Design Certification Nov 2021
- Created SEO focused blog articles, landing page copy and website content aligned with job search intent, improving organic traffic engagement
- Researched keywords, search intent and competitor content to support topic ideation and improve blog structure readability and on-page SEO performance
- Collaborated with marketing and product teams to refine messaging, content tone & CTA placement, increasing content driven sign-ups by 27%
- Updated existing content by optimising headings, internal links and formatting, improving average page retention and scroll depth by 24%
- Produced long form blogs, social media captions & email content aligned with brand voice, improving audience engagement consistency by 29%
- Planned monthly content calendars based on campaign themes, seasonal trends & audience preferences, supporting consistent publishing schedules
- Optimised blog content for SEO by refining meta descriptions, headers and keyword placement, increasing organic impressions by 35%
- Analysed content performance metrics including CTR and engagement to refine future content strategies and improve campaign effectiveness
- Content Writing
- SEO Content Writing
- Blog Writing
- Website Copywriting
- Keyword Research
- On Page SEO
- Content Editing
- Content Optimization
- Content Strategy
- Google Search Console
- Google Analytics
- Audience Research
- Planned a structured SEO blog strategy including keyword clusters, internal linking and content updates to improve overall blog visibility
- Optimised existing blog articles based on performance data and search intent, increasing average monthly impressions by 41%
ABC University Jul 2021 – May 2024
Bachelor of Arts in English Literature
- Content Marketing Certification – HubSpot Academy Feb 2026
- SEO Fundamentals Certification – SEMrush Academy Nov 2024
- Digital Marketing Certification – Google Aug 2024
Result-driven professional with 5+ years in software engineering building scalable applications APIs and backend systems improving system reliability by 35% through clean architecture performance optimization cloud deployments code reviews agile collaboration and ownership across full development lifecycle delivering stable maintainable and business aligned technology solutions.
- Designed scalable backend services and REST APIs across 5 services supporting high traffic platforms leading to a 28% enhancement in application response times
- Optimized database queries caching strategies and background jobs reducing system load by 34% and improving overall platform stability
- Collaborated with product designers and QA teams to deliver features aligned with requirements ensuring smooth releases and reduced post deployment issues
- Implemented logging monitoring and automated testing pipelines improving deployment reliability and reducing production incidents by 22%
- Engineered modular application components across 3 modules using object oriented principles enabling code reuse maintainability and faster feature development
- Enhanced application performance and memory usage improving page load speed through profiling refactoring and optimized data handling
- Integrated third party APIs authentication services and payment gateways ensuring secure data flow and reliable system communication
- Participated in agile ceremonies sprint planning and code reviews improving team velocity by 24% and overall delivery predictability
- Python
- Java
- JavaScript
- SQL
- REST APIs
- Django
- Spring Boot
- Node.js
- AWS
- Docker
- Git
- PostgreSQL
- Developed an intelligent resume matching engine using keyword extraction and scoring logic improving job recommendation relevance by 41%
- Built scalable data processing pipelines to analyze large job datasets ensuring fast matching accuracy and seamless user experience
- Implemented role based filtering experience validation and location logic enabling personalized job discovery across multiple user segments
ABC University Jul 2014 – May 2018
Bachelor of Technology in Computer Science
- AWS Certified Developer – Associate Jun 2023
- Data Structures and Algorithms Certification Sep 2022
- Full Stack Web Development Certification Jan 2021
Result-driven professional with 4+ years of experience transitioning from financial analysis to project management delivering 28% efficiency improvement through structured planning stakeholder alignment risk control data driven execution and cross functional leadership enabling timely delivery scalable processes and measurable business outcomes.
- Led a cross functional team of 6+ members managing project scope timelines and deliverables ensuring 96% on time completion within initiatives
- Improved project delivery efficiency by 34% through sprint planning milestone tracking risk mitigation frameworks and continuous stakeholder communication
- Coordinated with product finance and technology teams translating business requirements into execution plans aligning priorities budgets and operational constraints
- Established project governance dashboards reporting cadence and documentation standards improving visibility accountability and decision making consistency across leadership
- Analyzed financial statements budgets and forecasts supporting strategic decisions and improving cost control accuracy by 29%
- Delivered variance analysis and management reports improving forecasting reliability by 32% through structured modeling assumptions and data validation
- Partnered with project teams to track expenditures ROI metrics and financial risks supporting informed planning and optimized resource allocation
- Automated recurring financial reports and dashboards reducing manual effort improving data consistency and enhancing executive visibility
- Managed accounting operations reconciliations and reporting processes improving month end closure efficiency through standardized controls
- Supported budgeting audits and compliance activities achieving 98% audit accuracy through disciplined documentation and regulatory adherence
- Prepared financial summaries cash flow statements and variance insights supporting management reviews and operational decision making
- Collaborated with cross functional teams to streamline finance workflows improving turnaround time accuracy and internal service effectiveness
- Project Planning
- Stakeholder Management
- Risk Management
- Agile Delivery
- Budget Control
- Resource Allocation
- Timeline Tracking
- Performance Reporting
- Financial Analysis
- Cost Forecasting
- Variance Analysis
- Business Finance
Bachelor of Commerce
- Project Management Professional Certification Feb 2024
- Agile Project Management Certification Oct 2023
- Financial Analysis & Valuation Certification Aug 2021
Experienced professional with 6+ years in human resources driving talent acquisition engagement compliance and workforce planning delivering 95% retention improvement through structured processes data driven insights stakeholder collaboration policy execution and people centric initiatives across growing organizations enabling scalable teams strong culture operational discipline leadership trust and consistent business outcomes.
- Led end to end recruitment onboarding and workforce planning for 50+ positions while strengthening hiring governance alignment and cross functional collaboration
- Improved employee retention by 32% through structured engagement initiatives performance reviews leadership coaching and continuous feedback mechanisms
- Partnered with leadership teams to ensure HR policy compliance statutory adherence and disciplined people governance across departments
- Streamlined HR operations payroll coordination and vendor management processes ensuring consistency operational efficiency and improved internal service delivery
- Managed recruitment lifecycle employee relations and grievance handling improving hiring quality by 26% across multiple business functions
- Executed learning and development programs supporting capability building leadership readiness and long term employee growth initiatives
- Improved HR reporting accuracy by 31% through structured MIS documentation audit readiness and standardized review processes
- Supported appraisal compensation benchmarking & performance review cycles ensuring fairness transparency & timely execution across teams
- Handled onboarding documentation exit processes and employee coordination improving overall candidate and employee experience by 23%
- Maintained employee records HR databases and compliance trackers ensuring data accuracy confidentiality and audit readiness
- Increased engagement participation by 38% through feedback surveys townhalls communication initiatives and employee connect programs
- Supported payroll coordination attendance tracking and HR policy implementation ensuring smooth operational continuity
- Talent Acquisition
- Employee Engagement
- HR Operations
- Policy Compliance
- HCM Systems
- HRIS
- HR Analytics
- Workforce Planning
- Regulatory Reporting
- HR Dashboards
- Compliance Audits
- Payroll Processing
Master of Business Administration in Human Resource
Bachelor of Business Administration
- SHRM Human Resource Management Certification Mar 2023
- HR Analytics Certification – Coursera Aug 2022
- Labor Laws and Compliance Certification Jan 2021
- Received Star Performer Award for consistent excellence in people management initiatives
- Earned Client Appreciation for delivering reliable HR operations and stakeholder satisfaction
Experienced professional with 4+ years of experience in managing client accounts driving revenue growth strengthening relationships improving retention forecasting pipelines negotiating contracts coordinating stakeholders analysing performance metrics leading renewals upselling services resolving escalations delivering consistent value across SaaS education and enterprise portfolios achieving a 29% increase through structured planning communication cross functional collaboration data driven decisions customer advocacy and long term partnership ownership focused growth excellence delivery outcomes impact.
- Managed enterprise client portfolios overseeing renewals upsells escalations and negotiations while increasing annual account revenue by 33% through structured relationship management practices
- Collaborated with sales product and operations teams aligning expectations improving client satisfaction by 24% and ensuring consistent delivery across high value strategic accounts
- Analysed account performance metrics identifying expansion opportunities reducing churn risk and supporting long term growth planning through proactive engagement strategies
- Led quarterly business reviews translating client goals into execution roadmaps strengthening executive trust and improving renewal success across multiple key accounts
- Handled mid market client accounts managing renewals negotiations and service coordination improving customer retention by 27% through structured communication planning
- Acted as primary client contact resolving concerns aligning expectations and coordinating internal teams to ensure timely delivery and relationship stability
- Tracked pipeline revenue forecasts contract timelines and account health metrics supporting leadership decision making and accurate revenue planning initiatives
- Drove account expansion initiatives identifying upsell opportunities resulting in a 22% increase in recurring revenue across managed portfolios
- Supported senior account managers handling client communication onboarding documentation and coordination across active accounts ensuring smooth service delivery
- Monitored service delivery milestones reducing turnaround delays and improving operational efficiency by 23% through proactive follow ups
- Prepared account reports performance summaries and renewal insights supporting data driven discussions with internal and external stakeholders
- Maintained strong client relationships through regular engagement feedback collection and issue resolution support activities
- Handled client acquisition onboarding account coordination for education focused segments supporting senior managers with execution tasks
- Maintained CRM records follow up schedules and pipeline updates improving lead conversion rates by 18% through consistent tracking
- Built foundational account handling experience through direct client interaction relationship support and service coordination responsibilities
- Account Management
- Client Retention
- Renewal Strategy
- CRM Tools
- Contract Negotiation
- Relationship Building
- Account Analytics
- Upselling Strategy
- Risk Management
- Certified Account Manager – AAAM Mar 2024
- Strategic Account Management – Coursera Nov 2023
- CRM & Relationship Management – Udemy Aug 2022
- Improved key account retention through structured engagement planning and proactive renewal execution strategies
- Recognized for exceeding quarterly revenue targets through consistent upselling and client relationship management
Result-driven marketing analytics professional with 10+ years of experience across SaaS, B2B and digital-first companies. Improved marketing-generated pipeline by 18% through structured reporting, experiment planning and metric-driven frameworks. Skilled in analysing multi-channel data, identifying performance gaps and presenting insights that influence leadership decisions. Experienced in dashboards, funnel analysis, attribution, forecasting, segmentation and optimisation across paid, organic and lifecycle channels.
- Led multi-channel growth initiatives increasing qualified pipeline by 34% and improving overall marketing ROI by 21% across enterprise, mid-market and strategic segments nationwide
- Built quarterly planning dashboards reducing leadership review time by 27% and improving timely campaign launches by 19% across core go-to-market programmes companywide
- Optimised media mix strategies lifting paid search conversion rates by 23% and lowering blended acquisition costs by 17% across regional, national and international performance campaigns
- Partnered with sales implementing scoring frameworks boosting opportunity acceptance rates by 26% and shortening average sales cycle duration by nearly 14% across target accounts
- Mentored analysts improving analytics capability, standardising reporting practices and increasing internal stakeholder satisfaction scores across primary business regions by 22%
- Consolidated CRM and analytics datasets producing insights that improved budget reallocation speed by 28% across multiple high-intent audience groups and active performance campaigns
- Designed funnel analyses highlighting drop-off stages and guiding interventions that increased opportunity-to-win conversion rates by 19% across key product verticals and market segments
- Built cohort retention models uncovering segments demonstrating 24% higher lifetime value informing targeted nurture programmes and strategic cross-sell initiatives across customer categories
- Developed interactive dashboards enabling regional teams to access self-serve insights and reducing ad-hoc reporting requests by nearly 33% across quarterly and monthly reporting cycles
- Managed SEO, paid search and social campaigns increasing qualified lead volume by 29% while reducing blended cost-per-lead by 17% across priority products and targeted regions
- Partnered with content and design teams enhancing messaging and creative assets lifting landing-page click-through rates by 21% across core acquisition funnels and conversion journeys
- Conducted keyword analyses improving organic visibility by 24% and expanding rankings across high-intent non-branded categories within competitive industry segments and markets
- Executed structured A/B tests providing insights that lifted email open rates by 14% and increased click-through rates by 11% across seasonal and always-on programmes
- Supported execution of digital campaigns increasing website sessions by 21% and contributing to a 15% rise in inbound leads across small-business and mid-market customer groups
- Coordinated with partner agencies ensuring 94% creative assets were delivered on schedule for planned campaigns, seasonal brand pushes and high-priority communication activities
- Maintained prospect databases improving segmentation accuracy and strengthening email deliverability scores across multiple nurture programmes targeting varied demographic and behavioural clusters
- Evaluated competitor campaigns creating reference documents strengthening sales outreach conversations and improving objection-handling effectiveness across targeted account sets and industries
- Google Analytics
- MS Excel
- Looker Studio
- Campaign Tracking
- SQL
- Market Research
- Funnel Analysis
- Cohort Analysis
- CRM Tools
- Data Interpretation
- A/B Testing
- SEO
- Keyword Analysis
- Google Tag Manager
- Marketing Automation
- Advanced Google Analytics Certification – Google Apr 2024
- Lifecycle and Email Marketing Strategy – HubSpot Academy Nov 2023
- Data-Driven Marketing: Attribution & Forecasting – LinkedIn Learning Aug 2022
- Won Star Performer award twice for driving measurable pipeline growth across markets Jul 2023
- Received Spotlight award for mentoring analysts and standardising essential reporting processes Oct 2021
- Delivered structured classroom instruction aligned with curriculum standards, improving student concept clarity and academic participation through activity-based teaching methodologies
- Designed lesson plans and assessments that improved average class performance by 35% while addressing individual learning gaps through differentiated instructional strategies
- Maintained regular communication with parents regarding student progress, behavioural observations, and academic milestones to ensure consistent learning support at home
- Integrated digital teaching tools and visual aids, increasing classroom engagement by 40% and supporting better retention of foundational concepts among primary learners
- Provided personalized tutoring sessions for students across subjects, focusing on concept reinforcement and exam-oriented preparation tailored to individual learning needs
- Improved student assessment scores by 45% through regular practice tests, targeted doubt-clearing sessions, and structured revision schedules
- Tracked academic progress using performance reports and feedback mechanisms to adjust teaching pace and improve subject comprehension consistently
- Assisted over 30 students annually in building study discipline, time management skills, and confidence resulting in measurable academic improvement outcomes
- Lesson Planning
- Classroom Management
- Student Assessment
- Curriculum Alignment
- Concept Explanation
- Individual Tutoring
- Learning Evaluation
- Parent Communication
- Educational Tools
- Progress Tracking
- Academic Mentoring
- Certificate in Child Psychology & Learning Development Aug 2024
- Classroom Management & Teaching Strategies Certification May 2023
Result-oriented professional with 5+ years of experience in financial analysis budgeting forecasting and compliance delivering 18% efficiency improvement through data accuracy risk control stakeholder collaboration automation and disciplined reporting supporting strategic decisions scalable growth profitability governance and sustainable financial performance across dynamic business environments.
- Led monthly financial reporting variance analysis and forecasting cycles improved budget accuracy by 22% and supported leadership decisions through insights and structured reviews
- Managed end to end budgeting processes for 7.5M annual spend coordinating with cross functional teams and reducing cost leakages through controls and vendor analysis
- Built automated financial models dashboards and MIS reports accelerating reporting timelines by 30% while enhancing data transparency audit readiness and management visibility
- Partnered with audit tax and compliance teams ensured regulatory adherence risk mitigation and timely closures improving statutory filing accuracy by 18%
- Handled accounts payable receivable reconciliations and ledger scrutiny reducing discrepancies by 25% while strengthening financial controls and documentation accuracy
- Supported quarterly closures cash flow tracking and expense analysis improving working capital utilization by 12%
- Prepared management reports variance summaries and profitability analysis enhancing decision quality and improving cost optimization outcomes by 20%
- Assisted statutory audits taxation filings and compliance reviews ensuring error free submissions and improving audit closure timelines by 14%
- Financial Analysis
- Advanced Excel
- SOX Compliance
- Financial Modeling
- Variance Analysis
- Cost Control
- ERP Systems
- Audit Support
- MIS Reporting
- Designed centralized budgeting framework integrating department inputs forecasts & approvals improving financial visibility & planning accuracy
- Automated expense tracking and variance dashboards reducing manual effort and enabling leadership to identify cost overruns and savings opportunities
- Collaborated with finance operations and management teams implementing controls policies and review mechanisms strengthening governance and profitability outcomes
Master of Business Administration in Finance
Bachelor of Business Administration
- Chartered Financial Analyst Level I Aug 2023
- Financial Modeling and Valuation Analyst Mar 2022
- Certified Management Accountant Foundations Jul 2021
- Corporate Finance Essentials Coursera Feb 2020
- Python
- Java
- C++
- Git
- MySQL
- Power BI
- HTML
- CSS
- JavaScript
- DSA
- Linux Basics
- Developed a Python and OpenCV-based automated attendance system improving recognition reliability by nearly 60% while ensuring accurate identification in diverse classroom environments
- Integrated MySQL-backed structured storage enabling faster attendance retrieval and reducing search and verification time by almost 45% across faculty reporting requirements
- Enhanced system performance by optimizing algorithm thresholds ensuring stable face detection accuracy across varying lighting conditions and different student capture angles
- Developed a responsive multi-section portfolio website using HTML CSS and JavaScript enhancing project visibility and improving overall user engagement through a cleaner structured interface
- Added interactive components and organized project showcases enabling smoother navigation and increasing user interaction rates by nearly 50% during testing evaluations
- Python for Everybody – Coursera Jan 2024
- Java Programming & Software Engineering – Coursera Oct 2023
- Introduction to Databases – Udemy Jul 2023
- Ranked top performer in coding contest demonstrating strong analytical and competitive ability Apr 2024
- Earned merit recognition for academic performance showing dedication toward continuous learning growth Dec 2023
- Participated in national hackathon contributing automation ideas enhancing teamwork innovation and creativity Aug 2023
- Volunteered as technical support managing event systems ensuring smooth operations throughout activities Mar 2022
- Analysed operational workflows and service performance metrics to identify bottlenecks, supporting data-driven process improvements that increased task completion efficiency by 28%
- Built and maintained operational dashboards using Excel to track daily KPIs, turnaround times and service quality metrics for internal reporting and management reviews
- Collaborated with product, support and engineering teams to document processes, track issues and support continuous operational optimisation initiatives across multiple workflows
- Supported end-to-end operational activities including order processing, data validation and issue resolution to ensure timely service delivery and internal workflow continuity
- Monitored daily operational reports and exception logs, coordinating with cross-functional teams to resolve discrepancies and improve reporting accuracy by 31%
- Assisted in standardising SOPs and documentation to improve operational consistency, reduce dependency risks and support smoother onboarding of new team members
- Coordinated routine operational tasks including data tracking, report preparation and internal communications to support smooth business operations across multiple departments
- Maintained MIS reports and operational records, improving data accuracy and reporting consistency by 26% for weekly and monthly management reviews
- Supported quality checks and compliance tracking activities to reduce process errors, rework incidents and operational delays across recurring business tasks
- Operations Analysis
- Process Improvement
- Workflow Analysis
- Data Analysis
- Advanced MS Excel
- MIS Reporting
- KPI Tracking
- Dashboard Creation
- SOP Documentation
- Stakeholder Coordination
- Operational Optimization
- Process Monitoring
ABC University Jul 2019 – May 2022
Bachelor of Business Administration
- Operations Management Certification – Coursera Mar 2024
- Lean Six Sigma Yellow Belt Dec 2023
- Advanced Excel for Business Analytics Aug 2023
- Recognised for improving operational reporting accuracy and reducing turnaround time during quarterly performance reviews
- Awarded team contributor recognition for supporting process optimisation initiatives and effective cross-functional coordination
- Analyzed large scale job and resume datasets using Python and SQL to extract actionable insights supporting product optimization and user engagement strategies
- Built automated dashboards tracking user behavior conversion funnels and resume scoring metrics improving reporting accuracy by 35% across internal teams
- Collaborated with product and engineering teams to translate analytical findings into feature improvements enhancing data driven decision making workflows
- Optimized data cleaning and preprocessing pipelines reducing manual data handling efforts by 40% while improving overall analysis consistency
- Python
- SQL
- HTML
- CSS
- Data Cleaning
- EDA
- Statistical Analysis
- Data Modeling
- Power BI
- Tableau
- Data Visualization
- Advanced Excel
- Analyzed multi region sales datasets using Python and SQL to identify revenue trends customer behavior patterns and underperforming segments
- Built interactive Power BI dashboards presenting KPIs sales growth and category performance enabling faster data driven business decisions
- Automated data transformation workflows improving reporting efficiency and reducing repetitive manual analysis tasks significantly
- Performed exploratory data analysis on telecom customer datasets to identify churn drivers using statistical methods & visual analysis techniques
- Prepared insight driven reports highlighting churn factors supporting strategic recommendations for improving customer retention outcomes
- Google Data Analytics Professional Certificate – Coursera Feb 2024
- Data Analysis with Python – IBM Nov 2023
- SQL for Data Analysis – Udemy Jul 2023
Key Takeaways
The use of the right keywords for ATS guarantees that your skills and experience are acknowledged, at the same time knowing the resume keywords meaning helps you to sync your resume with the job requirements.
- Resume keywords are the words and phrases which the employer sees as the most important ones in your application.
- The ATS checks the keywords for applicant tracking systems when it scans resumes to determine how well you fit the job.
- Instead of repeating keywords, their placement and context for ATS are more important.
- Incorporate resume keywords unobtrusively in your summary, work experience, skills, and achievements.
- Do not stuff with keywords, use irrelevant terms, or antiquated applicant tracking system keywords.
- Resume Keywords by mployee.me and ResuScan are tools that assist in recognizing and refining the appropriate keywords for ATS.
- Adapt your resume keywords to your sector and change them often to remain important.
Strategic use of the right resume keywords will not only eliminate you from the ATS scans but also make you a probable candidate. The necessarily optimized keywords for ATS make your resume easily readable, relevant, and ready to win over both systems and human recruiters.
How to put keywords in a resume for ATS?
The first thing you need to do is to read the job description carefully. Find out certain skills, tools, and qualifications that are your experience and are repeated in the job description. Add these keywords for ATS in a natural way in your summary, work experience, skills section, and achievements. Do not overstuff the same words. You may use tools like Resume Keywords by mployee.me to help you highlight the right terms, and ResuScan can tell you whether the applicant tracking system keywords have been used correctly.
What is an ATS keyword?
How to beat ATS resume screening?
How to find keywords for a resume?
How to write skills for ATS?
Got Your Answer ?
Learn this in 30 Seconds 👇
Career Blogs
Our career blog is your go-to resource for insightful advice, practical tips, and the latest trends in the job market.
Office Address: Room No 305, IIT ROPAR-TBIF, Top Floor (East Wing), M.Visvesvaraya, Rupnagar PB, 140001
- Free Online Resume Review
- Check Resume Score
- Job Description Keyword Finder
- Resume Shortlisting Software
- Resume Scanner for Jobs
- Find jobs that match with resume
- Job matching platform
- Resume job matching
- Job suggestion
- Best sites to find jobs
- Free ats resume scanner
- Auto apply for job
- Full Time Jobs
- I Need a Job
- Information Technology Jobs
Can't Find Something? Get in Touch.
©2026 Padhakku Peek A Book Pvt Ltd (Mployee.me)
