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ATS Resume Keywords: How to Find and Use the Right Ones for Any Job

By Editorial Team

30th April, 2025
6 Mins
Media

Most job seekers apply through their resumes without actually knowing what works for them to go beyond the initial screening. This leads to great frustration. Applicant Tracking System keywords software scans one's resume for keywords before it is even reviewed by a human. We will discuss how to identify the right Resume Keywords and how to use them in helping your candidate portfolio get noticed for interviews and, eventually, get the jobs.

Understanding ATS and Keywords

What is an ATS?


An Applicant Tracking System (ATS) is a part of the hiring process, making it easy for companies to filter out the irrelevant resumes that do not match with the job requirements. Custom ATS software tries to organize and shortlist resumes before giving the hire to a consultant to evaluate. This system scans resumes to find keywords, skills, and qualifications considered to be of interest in a timely manner. 



How Common is ATS?


About 90% of companies in India are using ATS score checkers for hiring in the year 2025. So, the next time you are searching for a job, and applying for one, your resume will be getting scanned by at least one of the ATSs. So it is important to have an understanding of an ATS.



Why Are Resume Keywords Important?


There are particular keywords related to a job that ATS systems look for. The more correct keywords in your resume, the more should be the chances of catching the eyes of the bot as well as the recruiter. 


ATS Resume Keywords that are used usually come from the job description provided by the company itself. Therefore, it is necessary to give a good read to the details of the job you’re applying to.

How To Find The Right Keywords

How to Find the Right Keywords?

Finding the right keywords need not be a complicated task! A simple way to think of it is having the same language as the job posting. The moment your resume consists of exactly the terms employers are filtering, it has a huge impact on jumping through an ATS filter and into the recruiter's eyes.


  • Study Job Descriptions: Carefully read job ads and note the words that keep showing up. For example, a content writer job might list “SEO,” “article writing,” and “blogging.” Use these if they match your skills.


  • Use Online Tools: AI tools like ATS resume scanners or keyword generators can help you find the best keywords for your resume by analyzing job descriptions.


  • Industry-Specific Keywords: Different fields have their own special terms. For example, IT jobs might require “JavaScript” or “software development.” Make sure you use the right jargon for your industry.

How to Add Keywords to Your Resume Smartly

Correct keywords positively makes an ATS-friendly resume that an actual recruiter is going to like to read is a must. You want recruiters to go smoothly into the sentence structure or storyline, not just dumped randomly. The goal is to make your resume sound professional and still hit all the right search terms.

Where to Place Them

Include keywords naturally in your resume summary, skills section, and job descriptions. Avoid dumping them in bulk—make sure the context flows smoothly and makes sense to both humans and ATS bots.

Keep It Real

Don’t overload your resume with keywords. Too many can feel unnatural and may even lower your chances with ATS filters. Stick to a balanced, relevant keyword strategy that aligns with the job posting.

Tailoring Your Resume for Each Job

Every job is different, and so is your resume. You don't have to go and rewrite everything, but adjusting your skills and experience to match that needed description can really make a difference. This way, the recruiter will know you are paying attention.


  • Customize Every Time: It is very important to tailor your resume for every job you apply to. Match up your keywords and experience to the particular job description.


  • Track Your Applications: Keep a record of where and when you applied, and what best resume keywords you used. This keeps you organized and prevents you from making the same mistake twice.

Use Keywords Beyond Your Resume

Using keywords stops not just with your resume; in fact, they can supercharge your cover letter and even your interview attempts. Done right, they speak to a recruiter expressing that you understand the role and are on their wavelength. 


  • Cover Letters: Use keywords in your cover letter to grab the recruiter's attention immediately.


  • Interviews: Mention keywords in your interview to establish that you are the right choice for the position.

Myths About ATS Resume Keywords That Are Costing You Interviews

Many job seekers fall prey to some myths concerning resume keywords for ATS and software keywords for ATS. These myths can lead to a wrong strategy and lost job opportunities.

Common ATS Keyword Myths vs Reality

Myth:
Any keyword makes a difference.
Fact:
Only good resume keywords that exactly match the job description are considered by applicant tracking systems.
Myth:
ATS only scans the skills section.
Fact:
ATS resume keywords must appear in your summary, experience, and achievements.
Myth:
Synonyms work just fine.
Fact:
ATS software keywords must be exact. "Team leadership" ≠ "leading teams."
Myth:
The more keywords, the better.
Fact:
Too many resume keywords may trigger spam filters and hurt readability.
Myth:
Every ATS works the same way.
Fact:
Each ATS weighs keywords differently depending on its algorithm and settings.
Myth:
Fancy designs help beat ATS.
Fact:
Design-heavy resumes often break in ATS and get ignored.
Myth:
Only skills are scanned by ATS.
Fact:
ATS keywords include job titles, tools, achievements—not just skills.
Myth:
Keywords don’t need context.
Fact:
ATS prefers keywords connected to specific achievements or responsibilities.

Understanding these myths helps job seekers approach ATS resume keywords more effectively and land more interviews.

Resume Keyword Density: How Much is Too Much?

Keyword density means how frequently resume ATS keywords appear. A healthy balance between quantity and context is important to pass ATS software.


  • Understand an Ideal Range: A majority of ATS software keywords should actually appear naturally 2 to 3 times per section, depending on length.


  • Avoid Repetition Loops: Copy-pasting the same keywords for resume scanners into multiple roles just weakens the narrative.


  • Establish Natural Flow: Place applicant tracking system keywords where they make logical sense in duties and results.


  • Don’t List Keywords Without Context: ATS resume keywords must be embedded within experience and not simply dumped into a list. 


  • Match Job Description Weighting: If a skill is mentioned three times in the ad, it should probably appear three times as a primary resume ATS keyword.


  • Don't Overuse Soft Skills: While good resume keywords like "communication" do help, excessive use can actually dilute its impact.


  • Screen Formatting Tools: Check your resume using scanners that identify the best resume keywords and look for spam signals.


The key to perfecting keyword density is to find the right balance-it is to ensure that ATS resume keywords appear often enough to be noticed but seldom enough to be ignored.

How to Choose Between Similar Resume Keywords

A resume scanner can subtract or add points to the applicant due to its preferences for one particular form of keyword. With a little information about the proper keyword, one can easily double their scoring in an applicant tracking system.

Smart Ways to Pick ATS Resume Keywords

1. Read the Exact Language of Job Ad

Use keywords that exactly match how the employer phrases it in the job post.

Example: If the ad says “project scheduling”, don’t just write “timeline planning.”

2. Go for the Most Widely Accepted Term

Use industry-accepted terms instead of vague alternatives.

Example: Prefer “CRM software” over “Sales database.”

3. Look at Your Competition's Resumes

Check LinkedIn or resume samples of top professionals in your field.

Example: What keywords do senior product managers consistently use?

4. Balance Acronyms with Full Forms

Help the ATS recognize both forms by including them together.

Example: Write “SEO (Search Engine Optimization)”

5. Say No to Old News

Use modern titles and phrases that ATS systems favor today.

Example: Replace “Web Layout Specialist” with “UX Designer.”

6. Go Specific Rather Than Generic

The more targeted the keyword, the better your match score.

Example: Use “B2B Marketing” instead of just “Marketing.”

7. Use Skill Level Phrases

Add context by showing your level of expertise.

Example: Try “Advanced SQL” or “Intermediate Excel.”

The smarter your keyword choices, the more effective your resume will be without sounding robotic or generic.

Most Influential Resume Sections for ATS Scanning

Applicant tracking system keywords appear in various parts of the resume, whereas one probably expects them only in one. Optimizing each section improves such matching scores.

🧩 Where to Insert ATS Resume Keywords

📌 Professional Summary:
Add a few powerful keywords to your opening summary. It builds instant relevance for ATS software and hiring managers.
📌 Work Experience:
Insert resume ATS keywords with results—“boosted lead conversions using Salesforce” makes a stronger impact than just naming the tool.
📌 Job Titles & Headings:
Use exact job title keywords where they match—this tells the ATS you’re a perfect match.
📌 Skills Section:
Add both hard and soft keywords in your skills list. These are directly picked up by most ATS tools.
📌 Certifications & Training:
Include keywords only if you have proof or credentials—don’t fake it.
📌 Volunteer & Side Projects:
Mention extra roles if the job needs them. ATS will scan this section too.
📌 Achievements:
Use ATS software keywords with outcomes like “reduced churn by 18%” or “improved engagement metrics.”

🎯 Placing the right keywords across all these areas ensures your resume is optimized and ready to beat the ATS.

How Job Level Changes Which Keywords You Should Use

Use of keywords varies with career level, which consequently determines the type of keywords expected to be found in a resume.

Resume Keywords by Career Level

🎓 Entry-Level Candidates

Resume ATS keywords should include “internship experience;” “coursework;” “project coordination;” or “training.”

💼 Mid-Level Professionals

Use applicant tracking system keywords such as “process improvement,” “KPI tracking,” and “cross-functional collaboration.”

📊 Senior-Level Managers

Give best resume keywords for emphasis on “strategic planning,” “budget oversight,” and “team leadership.”

🏢 C-Level Executives

Use concise ATS keywords like “organizational transformation,” “revenue growth,” or “global expansion.”

🔁 Industry Shifters

Resume scanner keywords indicating transferable skills – “communication,” “problem-solving,” and “data interpretation.”

🧩 Freelancers/Consultants

ATS keywords like “client engagement,” “deliverables,” and “contract-based projects” are relevant.

📚 Academics/Researchers

Focus on resume ATS keywords such as “qualitative analysis,” “peer-reviewed publications,” and “grant writing.”

Using the strongest resume keywords that suit your level will put you through as qualified to the vacancy by the ATS.

Final Tips: Optimize Your Resume and Get Hired

ATS is here to stay; better to work with it than fight it. Begin by reading job descriptions thoroughly, using proper industry terms, and carefully placing keywords on your resume and cover letters.


With many applications taking place online, applying for multiple jobs becomes important; however, it can be quite time-consuming to tweak their resumes. This is where mployee.me's Resume Keywords Tool proves helpful. Upload your resume and job description to have a customized resume that is packed with the right keywords.

Frequently Asked Questions

How to pass ATS keywords?

To pass ATS checks, your resume needs to make use of the very same applicant tracking system keywords appearing in the description. In doing so, concentrate on resume keywords that clearly correspond to the skills and duties being listed. These keywords should be embedded into your sentences naturally to maintain readability.

How to trick an ATS resume?

How to use ATS keywords?

How to get a better ATS score?

How to write ATS skills?

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