Senior Manager Performance Marketing
Simplilearn
We do not know your resume yet
Upload your resume to unlock your actual match score and identify important JD keywords before applying.
Recruiters may search these ATS Keywords in your resume
Keywords
Job Description
Responsibilities:
● Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.
● Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs.
● Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance.
● Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives.
● Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
● Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey.
● Coordinate with the content and design team to create compelling ad assets.
● Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
● Foster collaborations with Google Partners to drive business growth and expansion.
● Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.
● Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate.
Requirements and Skills:
● A minimum of 3-5 years of experience in digital marketing is required.
● Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns.
● Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
● Experience in conducting A/B and multivariate experiments to enhance campaign performance.
● Strong analytical skills and a data-driven approach to decision-making.
● Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager.
● Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred.
● Proficiency in using MS Office Suite, particularly Excel and PowerPoint.
● Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
● Experience in optimizing landing pages and user funnels to drive higher conversion rates
About The Company
Simplilearn
We are the world's #1 online bootcamp providing digital skills training to help individuals acquire the skills they need to thrive in the digital economy. We provide rigorous online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others. In other words, we specialize in areas where technologies and best practices are changing rapidly, and the demand for qualified candidates significantly exceeds supply. Designed and continually updated by 2000+ renowned industry and academic experts, we offer a choice of individual courses, comprehensive certification programs, and partnerships with some world-renowned universities, helping millions of professionals with work-ready skills they need to excel in their career, and thousands of organizations with their corporate training and employee upskilling needs. Our practical and applied approach has resulted in 85 percent of learners getting promotions or new jobs. Learn by doing with over 1,000 live classes each month, real-world projects, and more. Experience the new way of learning at Simplilearn.
How to Apply Better for This Job
This section explains the correct next step without forcing sign-in immediately.
Check ATS score before applying
Scan your resume for ATS readability, formatting issues, missing sections, weak keywords, and content gaps.
Customize your resume for this JD
Match your resume with the job description and add kpis , tableau , bing ads , ms office , google ads , keywords where they fit naturally.
Find similar jobs too
Do not depend on one opening. Use your resume to find similar frontend jobs across relevant job platforms.
Ready with your customized resume?
Once your resume includes the right skills and is ATS-friendly, you can apply directly on the source platform.
Market Insights:Best Digital Marketing Executive Jobs in India
Find the latest Digital Marketing Executive jobs across top Indian cities. Compare job counts by location and apply where hiring demand is higher.