Performance Marketing Manager
Airtel
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Job Description
Key Deliverables:
- Lead performance marketing for web and app across Google, Meta, and emerging channels.
- Plan budgets, optimize CAC/CPT, and analyze performance metrics.
- Drive acquisition, engagement, retention, and retargeting strategies.
- Ensure accurate campaign attribution and tracking setup.
- Collaborate with internal teams to improve customer journey, communication, and creatives
Role Responsibilities:
- Manage agency and partner relationships to deliver campaign results.
- Test new communication strategies and advertising formats (A/B testing).
- Implement best practices across platforms and maintain campaign efficiency.
- Use tools like Google Analytics, Appsflyer/Branch for performance insights.
- Coordinate cross-functionally to deliver growth and optimize media spend.
About The Company
Airtel
Bharti Airtel Limited is a leading telecommunication company globally. Headquartered in New Delhi, we are the most trusted provider of ICT services with a global network across the USA, Europe, Africa, Middle East, Asia-Pacific, India, and SAARC regions. Airtel Telecommunications ranks amongst the top 3 mobile service providers around the world (as per subscribers) Through the diverse product portfolio and strategically located submarine cables and satellite network running across 365,000+ RKMs in 50 countries and 5 continents, we are pushing the boundaries in digital service delivery with a key focus on enhanced end-user experience, round-the-clock infrastructure availability, and superior service quality.
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