Role & responsibilities

• Develop and execute referral sales and marketing strategies to increase patient referrals and revenue growth.
• Build and maintain strong relationships with referring doctors, clinics, nursing homes, diagnostic centers, corporates, and healthcare partners.
• Identify new referral opportunities and expand the hospitals referral network.
• Coordinate with consultants, specialty departments, and operational teams to ensure smooth referral management.
• Conduct regular field visits to referral partners and healthcare providers.
• Organize CMEs, doctor engagement programs, health camps, awareness initiatives, and promotional activities.
• Monitor referral trends, competitor activities, and market intelligence to improve business performance.
• Ensure timely communication, feedback, and service support to referral partners.
• Develop branding and marketing initiatives to strengthen hospital visibility and reputation.
• Track referral conversion, patient feedback, and business performance metrics.
• Prepare MIS reports, referral analysis, and monthly business development reports.
• Lead and mentor the referral sales and marketing team to achieve organizational targets.
• Coordinate with insurance companies, TPAs, corporates, and institutional clients for business tie-ups.
• Ensure high standards of customer service and relationship management.
• Support digital marketing and outreach initiatives related to referral business growth.

Experience in hospital referral management is preferred.