Consumer Insights Assoc Analyst
PepsiCo
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Job Description
Consumer Insights Associate Analyst is a key insights partner role to the EU sector. This role supports the Brand & creative capability analysis run across Europe to identify growth opportunities for the PepsiCo EU business.
This role will be part of the sector team and will be required to work with BU teams to deliver quality analysis on inhouse Brand & Creative capabilities tools; that will involve end to end project management , report storytelling and actionable recommendations – provide objective & expert perspective (so what, why and what to do synthesis) to Insights teams across Europe.
Responsibilities
Lead projects & prepare reports with strong storytelling and recommendations – provide objective, expert perspective (so what, why and what to do synthesis) to Sector Insights teams.
Become the expert on the Creative/Innovation (Ada) and Brand equity Tracking (BBE - Kantar MDS) tools – methodology/interpretation and answer BU questions and provide analytical support as needed.
Presenting the reports to key stakeholders in the insights / cross-functional teams and business leaders as in when needed.
Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders in the long run.
Qualifications
5+ years experience with prior experience in Brand equity tracking, Creative and Innovation testing.
Strong quantitative research methodology knowledge, experience with actionable business recommendations based on learnings/synthesis of data
Excellent analytical, communication and project management skills.
Highly fluent in English – spoken and written.
Ability to lead projects, create & deliver presentations and address complex business questions independently.
About The Company
PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
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