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FounditPosted on 2026-05-22
himalaya wellness company Logo

AREA SALES MANAGER GT

himalaya wellness company

BangaloreFull timeFresherNot Disclosed

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14+Important JD
Keywords
gogtmp&lfmcgsaleBill Cutsreportingforecasting + 6 more

Job Description

Role - Sales

Unit - FMCG - General Trade [GT]

Division - OTC Trade Division

Designation - Area Sales Manager [ASM]

Job Description

Roles and Responsibilities

  • The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory.
  • Handle General Trade [GT] Channel.
  • Adept at identifying and developing key clients for business excellence and accomplishment of targets.
  • Primary and secondary target achievement of the area.
  • Monthly Sales planning and forecasting, considering the shelf life.
  • Channel Management.
  • Cost Management.
  • Month wise business forecasting, bench marking the previous year.
  • Data & aligning with the Annual Operating Plan.
  • Competition tracking & making proactive plans to counter the new entrants.
  • Allocate manpower in different areas depending upon the individual capabilities.
  • Mentor, motivate and guide team members ensuring sales - business generation and achieving budgeted figures, and activity ratio on monthly basis.
  • Training subordinates to develop requisite skills, conducting trainings on products, selling skills, lead prospecting and closing skills.
  • Will be handling a team of Sales Officers and reporting to Regional Sales Manager.

Key Skills: -

  • Market Share - Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by dividing the company's sales over the period by the industry's total sales over the same period.
  • Bill Cuts - Bill cut is calculated by multiplying the total number of outlets within the territory by 4 (one visit to an outlet in a week, four weeks in a month). This gives the total number of possible calls that can be made by a salesman.
  • Go To Market [GTM] - A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage.
  • Dealer Per Lakh [DPL] - DPL (Dealer Per Lakh) and ND (Numeric Distribution) are very important metrices of coverage expansion used in FMCG sales.
  • Effectively Covered Outlet [ECO] - In the FMCG sector, ECO or Effectively Covered Outlet is a metric that defines the number of outlets out of a total number of outlets on a route, market, or territory that are making at least one sales memo in a month.
  • Total Calls [TC] - To improve this metric, a salesperson must focus on improving the number of Total Calls (TC) by being able to average at least 40-45 calls per day.
  • Profit Contribution [PC] - We segment all the different ecommerce revenues and expenses in your P&L in their respective profit contribution categories.
  • PC is a profit measure in your P&L: revenues - costs.

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