<p>Skills and Keywords for a Marketing Analyst Resume </p>

• Analyzed weekly campaign performance data to identify behavioural patterns improving targeting accuracy and strengthening engagement consistency across various digital channels and ongoing initiatives
• Conducted competitor and product positioning studies preparing structured reports strengthening internal market understanding by nearly 55% across collaborating marketing and strategy teams
• Tracked campaign KPIs including click-through behaviour and audience responses helping improve evaluation processes and refine ongoing content planning strategies within the team
• Coordinated scheduling of social media posts with creative teams improving message consistency and brand tone coherence by approximately 50% for active marketing campaigns
• Prepared Excel-based summaries for weekly performance reviews enabling managers to visualize insights clearly and supporting improved decision-making discussions

• Executed scheduled social media calendars for multiple clients ensuring timely posting and improving engagement stability across assigned accounts by nearly 55% during active campaigns
• Analyzed Google Analytics dashboards to identify campaign performance gaps recommending enhancements projected to increase client conversion potential by nearly 50% across channels
• Supported SEO and keyword optimization tasks improving content relevance and organic visibility by approximately 60% across prioritized client pages
• Prepared weekly performance summaries highlighting audience behaviour patterns offering clearer insights for account managers and supporting structured client review meetings
• Monitored emerging trends to identify new content opportunities beneficial for future social media planning cycles across client accounts

• Analyzed survey data from 500+ consumers identifying behavioural triggers influencing purchase intent and improving segmentation precision by nearly 55% for targeted marketing campaigns
• Built demographic insight dashboards using Excel increasing clarity for marketing teams by approximately 50% and supporting more structured data-driven planning decisions across channels
• Evaluated correlations between motivations and preferences to identify high-engagement clusters supporting campaign planning strategies for targeted audience groups

• Conducted engagement and growth audits across competitor brands uncovering improvement opportunities projected to strengthen overall digital presence by nearly 50% for benchmarked accounts
• Analyzed weekly KPI shifts to understand behavioural patterns identifying posting strategies improving audience retention potential by approximately 55% for studied profiles

• Google Analytics Certification Sep 2024
• Digital Marketing Fundamentals – Google Aug 2023
• Market Research Foundations – Coursera Jul 2023

• Awarded "Best Research Project" for consumer insight study Apr 2024
• Ranked in top 5% for Marketing Analytics coursework Dec 2023

• Analyzed consumer response datasets to uncover behavioural drivers influencing purchase decisions improving segmentation precision by nearly 55% for targeted campaign planning across marketing initiatives
• Designed Excel dashboards highlighting demographic and preference patterns increasing insight visibility by approximately 50% and supporting more structured interpretation of marketing trends
• Assessed recurring behavioural motivations and identified emerging consumer themes revealing high-engagement clusters valuable for future targeting strategies

• Evaluated competitor digital presence by analyzing engagement patterns posting frequency and content relevance identifying opportunities to enhance communication effectiveness
• Assessed weekly KPI variations and audience behaviour patterns identifying scheduling formats that improved audience retention potential by nearly 55% across monitored accounts

• Meta Social Media Marketing Certification Nov 2024
• HubSpot Content Marketing Certification Sep 2024
• Google Analytics 4 (GA4) Beginner–Advanced Jul 2024

• Recognized for outstanding performance during marketing capstone project Apr 2024
• Secured top 10% rank in Digital Marketing coursework Dec 2023

• Participated in workshop on Consumer Psychology & Market Trends Mar 2023
• Attended bootcamp on Social Media Strategy & Branding Aug 2022

• Analyzed multi channel campaign datasets to identify emerging engagement patterns, improving segmentation clarity by nearly 55% across core initiatives and weekly evaluation cycles
• Mapped user journeys and funnel transitions, strengthening visibility into retention behaviours and supporting structured planning across marketing, product, growth and leadership discussions
• Conducted competitor and category research, producing structured insight reports that improved positioning clarity and strengthened messaging alignment by around 45% for major campaigns
• Tracked weekly KPIs including CTR, engagement movements and traffic patterns, guiding prioritization of experiments and shaping hypothesis roadmaps across active growth initiatives
• Built MS Excel templates and Looker Studio dashboards, reducing manual reporting time and giving teams clearer visibility into adoption, behavioural shifts and retention-linked outcomes

• Reviewed social media dashboards to analyze reach, clicks and interactions, improving content alignment accuracy and creative relevance by nearly 40% across multiple active client accounts
• Analyzed website behaviour trends in Google Analytics, identifying navigation frictions and page drop points projected to increase task completion rates by roughly 35% after refinements
• Performed SEO hygiene audits verifying keyword placement, meta structure and headings, supporting stable search visibility and ranking performance across assigned website properties
• Summarized audience behaviour changes into structured weekly insight notes, enabling account managers to lead clearer review conversations with internal teams and external stakeholders
• Researched platform trends, audience interests and emerging content formats, contributing structured inputs that strengthened long term content planning pipelines across client portfolios

• Designed an Excel dashboard tracking impressions, clicks, CTR and engagement patterns, enabling faster performance interpretation during academic evaluations and structured weekly review discussions
• Consolidated over 400 rows of campaign information into a unified dataset, reducing manual reporting workload and improving reliability of weekly evaluation insights for project stakeholders
• Presented engagement movements and cohort patterns through structured charts, helping mentors understand behavioural trends and guide refinement of future experiment considerations

• Reviewed comments, reactions and messaging patterns across primary brand channels, identifying sentiment changes that helped refine tone, response style and communication alignment approaches
• Documented recurring questions, praises and concerns, supporting planners in developing content themes addressing expectations more directly across important communication touchpoints

• Meta Certification – Digital Marketing Associate Jun 2024
• HubSpot Certification – Marketing Analytics Mar 2024
• LinkedIn Learning – Marketing Strategy Foundations Sep 2023

• Received contributor recognition for insights improving reporting clarity across teams Oct 2024
• Awarded top analytics performer for strong interpretation of marketing metrics Apr 2023

Result driven marketing analyst with 3+ years of experience turning campaign, funnel and customer data into clear insights that guide decisions and growth. Improved email campaign CTR by 28% through structured A/B testing, refined segmentation and subject-line experiments. Skilled at partnering with product, sales and leadership to prioritise opportunities, track KPIs and present concise, action-focused dashboards using Excel, Google Analytics, Looker Studio and marketing automation tools. Comfortable working in fast-paced environments, balancing quick wins with longer-term optimisation roadmaps and experimentation.

• Analysed multi-channel performance data across paid, organic and email campaigns, identifying optimisation opportunities projected to lift qualified lead volume by 22% across priority segments
• Built weekly KPI dashboards in Excel and Looker Studio, giving stakeholders clearer visibility into traffic sources, funnel health and campaign-level ROI trends for reviews
• Optimised email journeys and subject lines, raising campaign CTR by 28% and improving lead-to-demo conversion visibility across core segments and recurring reporting cycles
• Partnered with product and sales teams to define tracking plans, align event taxonomy and prioritise metrics for roadmap, launch and post-launch review discussions
• Conducted competitor and market research, translating findings into positioning notes, messaging tests and content briefs shaping value propositions across digital properties

• Managed day-to-day execution of social, email and performance campaigns, coordinating calendars and creative briefs while tracking core metrics against defined growth objectives
• Launched targeted nurture sequences based on behaviour triggers, contributing to a 19% increase in repeat sessions and trial sign-ups across priority user cohorts
• Collaborated with design team to develop landing pages and creatives, using A/B test results to refine headlines, layouts and calls-to-action over time
• Monitored Google Analytics and UTM reports, sharing concise weekly summaries that helped founders prioritise channels, budgets and experiments with highest potential impact
• Coordinated webinar and workshop promotions, capturing leads, tagging sources and handing structured data to sales for follow-up and opportunity tracking

• Assisted in collecting and cleaning campaign data from Google Analytics, ad platforms and CRM, preparing structured spreadsheets for senior analysts and managers
• Supported keyword research and on-page optimisation tasks, contributing to a 15% uplift in organic traffic for focus product pages over internship duration
• Documented findings from weekly performance reviews into simple summaries, enabling teams to revisit learnings and reference previous tests when planning new campaigns
• Helped schedule and monitor social posts, tracking basic reach, click and engagement metrics to compare performance across content formats and publishing times

• Designed an Excel and Looker Studio dashboard consolidating campaign, traffic and lead data, reducing weekly reporting time by 35% for marketing stakeholders
• Created interactive views for source performance, funnel conversion and cohort retention, improving visibility into underperforming segments and enabling faster, data-backed optimisation proposals
• Standardised UTM structures, naming conventions and data validation checks, minimising broken tracking links and improving reliability of downstream analytics for active growth experiments

• Mapped website journeys from landing to key conversions, identifying drop-off points that, once resolved, helped raise end-to-end funnel completion by 18%
• Segmented users by acquisition source, intent and engagement depth, highlighting high-LTV clusters that drove approximately 20% higher click-through on retargeting campaigns
• Documented experimental ideas, hypotheses and measurement plans, creating a reusable template that new team members could apply when proposing campaigns or optimisation initiatives

• Google Analytics Certification – Google Apr 2024
• HubSpot Academy – Digital Marketing Certification Jan 2024
• SEMrush – SEO Fundamentals Certification Sep 2023

Experienced marketing analytics professional with 7+ years of expertise in campaign optimisation, funnel analysis and revenue-impact reporting across SaaS and digital-first businesses. Demonstrated success in improving campaign efficiency by 18% through structured insights, segmentation and controlled experimentation. Skilled in translating complex datasets into clear dashboards enabling leadership to prioritise initiatives, allocate budgets and monitor KPIs. Adept at partnering with cross-functional teams to elevate acquisition, retention and lifecycle performance through scalable measurement frameworks.

• Led cross-channel performance reviews increasing qualified MQL volume by 32% while reducing cost per acquisition by 18% for high-intent enterprise and mid-market customer segments
• Built automated weekly Excel and Looker dashboards improving reporting clarity and accelerating leadership decision-making cycles by nearly 25% during quarterly planning reviews
• Designed structured landing-page and email experiments generating a 21% lift in click-through rates and a 14% improvement in opportunity-to-deal conversion ratios
• Collaborated with product, revenue and sales operations teams refining event taxonomy, tracking plans and reporting cadences supporting launches, renewals and upsell initiatives
• Developed segmentation frameworks based on lifecycle stage, intent and firmographic data strengthening remarketing performance and pipeline influence from enterprise accounts

• Executed integrated SEO, paid search and paid social campaigns increasing marketing-qualified leads by 38% and reducing blended CPL by nearly 19% compared to previous cycles
• Partnered with content and design teams enhancing landing-page messaging raising engagement metrics and improving form-fill conversions by 24% across priority campaigns
• Implemented structured UTM governance and naming conventions increasing trackable spend coverage to 96% and reducing unclassified traffic by more than 40%
• Managed email lists, calendars and nurture workflows lifting reactivation rates by 27% and accelerating pipeline creation for non-active but high-intent audience cohorts
• Prepared quarterly business reviews summarising channel insights, competitive movements and experimentation recommendations guiding leadership decisions for upcoming quarter plans

• Ran daily execution of social, email and search campaigns helping increase website sessions by 26% and boosting lead submissions by 17% over a twelve-month period
• Coordinated with external creative teams improving asset delivery timelines by 30% enabling faster rollouts of seasonal and tactical marketing programmes
• Maintained core marketing databases improving contact hygiene and email deliverability scores across small and mid-market customer segments
• Supported webinars, conferences and field events attributing nearly 14% of quarterly pipeline to event-driven demand-generation initiatives
• Conducted competitive benchmarking and pricing analysis creating reference documents used for refining messaging and positioning across campaigns

• Designed a unified performance hub integrating CRM, web analytics and ad-platform data cutting manual reporting time by 45% for marketing and revenue teams
• Built interactive views highlighting pipeline contribution, source efficiency and cohort retention revealing channels driving 29% greater revenue and informing quarterly budgets
• Established governance for UTM structures, validation checks and refresh schedules increasing accuracy and reliability of KPIs reviewed during leadership discussions

• Google Analytics 4 Certification – Google May 2024
• Email Marketing Certification – HubSpot Academy Feb 2024
• Marketing Analytics: Forecasting & Modelling – LinkedIn Learning Oct 2023

Result-driven marketing analytics professional with 10+ years of experience across SaaS, B2B and digital-first companies. Improved marketing-generated pipeline by 18% through structured reporting, experiment planning and metric-driven frameworks. Skilled in analysing multi-channel data, identifying performance gaps and presenting insights that influence leadership decisions. Adept at collaborating with sales, product and customer success teams to strengthen acquisition, retention and lifecycle performance. Experienced in dashboards, funnel analysis, attribution, forecasting, segmentation and optimisation across paid, organic and lifecycle channels.

• Led multi-channel growth initiatives increasing qualified pipeline by 34% and improving overall marketing ROI by 21% across enterprise, mid-market and strategic segments nationwide
• Built quarterly planning dashboards reducing leadership review time by 27% and improving timely campaign launches by 19% across core go-to-market programmes companywide
• Optimised media mix strategies lifting paid search conversion rates by 23% and lowering blended acquisition costs by 17% across regional, national and international performance campaigns
• Partnered with sales implementing scoring frameworks boosting opportunity acceptance rates by 26% and shortening average sales cycle duration by nearly 14% across target accounts
• Introduced structured experiment cadences accelerating testing cycles and driving a 16% uplift in landing-page engagement alongside a 12% increase in inbound demo requests
• Mentored analysts improving analytics capability, standardising reporting practices and increasing internal stakeholder satisfaction scores across primary business regions by 22%

• Consolidated CRM and analytics datasets producing insights that improved budget reallocation speed by 28% across multiple high-intent audience groups and active performance campaigns
• Designed funnel analyses highlighting drop-off stages and guiding interventions that increased opportunity-to-win conversion rates by 19% across key product verticals and market segments
• Built cohort retention models uncovering segments demonstrating 24% higher lifetime value informing targeted nurture programmes and strategic cross-sell initiatives across customer categories
• Implemented attribution and tracking governance increasing correctly attributed spend to 95% while reducing unclassified sessions by 41% across regional and global digital programmes
• Developed interactive dashboards enabling regional teams to access self-serve insights and reducing ad-hoc reporting requests by nearly 33% across quarterly and monthly reporting cycles
• Collaborated with product and success teams defining adoption metrics that improved post-onboarding engagement scores by 18% across major enterprise and mid-market customer accounts

• Managed SEO, paid search and social campaigns increasing qualified lead volume by 29% while reducing blended cost-per-lead by 17% across priority products and targeted regions
• Partnered with content and design teams enhancing messaging and creative assets lifting landing-page click-through rates by 21% across core acquisition funnels and conversion journeys
• Oversaw pacing and quarterly budgets achieving 96% media utilisation while preventing overspend or delivery gaps across brand and performance-focused campaign calendars
• Conducted keyword analyses improving organic visibility by 24% and expanding rankings across high-intent non-branded categories within competitive industry segments and markets
• Executed structured A/B tests providing insights that lifted email open rates by 14% and increased click-through rates by 11% across seasonal and always-on programmes
• Produced monthly performance summaries converting complex channel data into clear recommendations supporting sales and product teams during planning and review discussions

• Supported execution of digital campaigns increasing website sessions by 21% and contributing to a 15% rise in inbound leads across small-business and mid-market customer groups
• Coordinated with partner agencies ensuring 94% creative assets were delivered on schedule for planned campaigns, seasonal brand pushes and high-priority communication activities
• Maintained prospect databases improving segmentation accuracy and strengthening email deliverability scores across multiple nurture programmes targeting varied demographic and behavioural clusters
• Evaluated competitor campaigns creating reference documents strengthening sales outreach conversations and improving objection-handling effectiveness across targeted account sets and industries
• Assisted in webinar and event programmes generating 18% of quarterly marketing-sourced pipeline through structured follow-up messaging and registration-driven outreach activities
• Monitored daily campaign dashboards identifying performance anomalies early and recommending adjustments that produced a 9% uplift in click-through rates across always-on initiatives

• Advanced Google Analytics Certification – Google Apr 2024
• Lifecycle and Email Marketing Strategy – HubSpot Academy Nov 2023
• Data-Driven Marketing: Attribution & Forecasting – LinkedIn Learning Aug 2022

• Won Star Performer award twice for driving measurable pipeline growth across markets Jul 2023
• Recognised by enterprise leaders for dashboards improving regional executive decision-making Feb 2022
• Received Spotlight award for mentoring analysts and standardising essential reporting processes Oct 2021

Result-oriented professional with 12+ years of experience in marketing analytics, delivering a 19% uplift in qualified pipeline through structured experimentation, automated reporting and data-driven optimisation. Skilled in analysing multi-channel behaviour, identifying performance gaps and presenting insights guiding leadership decisions. Adept at collaborating with sales, product and success teams to strengthen forecasting, attribution, segmentation and customer journey strategies supporting scalable growth across SaaS, B2B and digital-first environments.

• Designed cross-channel analytics frameworks increasing qualified marketing pipeline by 27% and improving budget allocation accuracy across quarterly planning cycles within core product segments
• Developed automated dashboards reducing manual reporting time by 32% and enabling leadership teams to review marketing performance trends faster across weekly and monthly reviews
• Led experiment roadmaps improving landing-page engagement by 18% and supporting optimisation decisions strengthening paid and organic conversion journeys across acquisition funnels
• Collaborated with sales leaders refining scoring models increasing opportunity acceptance rates by 21% and reducing lead quality issues across several important enterprise-focused channels
• Provided insights highlighting behavioural patterns guiding messaging improvements strengthening lifecycle performance for newly onboarded accounts across targeted customer cohorts

• Integrated CRM and analytics datasets improving reporting accuracy by 24% and enabling faster decision-making across budgeting, optimisation and performance measurement for priority channels
• Produced funnel reports identifying significant drop-off points guiding corrective actions increasing opportunity-to-win movement by 17% across primary product categories
• Introduced cohort evaluation models revealing segments generating 22% higher repeat engagement informing targeted lifecycle campaigns enhancing customer retention outcomes
• Enhanced attribution governance improving correctly mapped sessions to 93% and reducing misclassified interactions across several active digital acquisition environments
• Built interactive dashboards providing regional teams self-serve visibility and reducing ad-hoc analytical queries across quarterly and monthly reporting cycles

• Managed paid and organic campaign execution increasing qualified leads by 26% and reducing cost-per-acquisition across targeted segments within competitive digital industries and markets
• Partnered with creative teams improving messaging alignment lifting click-through rates by 19% and strengthening conversion journeys across core acquisition funnels
• Oversaw quarterly budgets achieving 95% utilisation while preventing overspend and maintaining consistent delivery pacing across major performance-driven programmes
• Conducted extensive keyword research improving organic rankings by 21% and strengthening category visibility across high-intent search clusters
• Executed structured tests delivering insights enhancing email engagement outcomes across recurring and seasonal lifecycle initiatives

• Supported digital campaign execution increasing website sessions by 19% and contributing to stronger inbound lead generation across several early-stage acquisition programmes
• Coordinated agency deliverables ensuring 93% creative assets were completed on schedule and aligned with quarterly campaigns across multiple communication channels
• Enhanced segmentation precision improving deliverability scores strengthening engagement metrics across targeted lifecycle messaging programmes
• Analysed competitor strategies producing reference documentation improving sales outreach talking points across key customer-facing teams
• Assisted event-driven initiatives generating meaningful marketing-qualified interest through structured follow-up communication and targeted outreach activities

• Advanced Google Analytics Certification – Google Apr 2024
• Lifecycle and Email Marketing Strategy – HubSpot Academy Nov 2023
• Data-Driven Marketing: Attribution & Forecasting – LinkedIn Learning Aug 2022

• Won Star Performer award twice for driving measurable pipeline growth across markets Jul 2023
• Recognised by enterprise leaders for dashboards improving regional executive decision-making Feb 2022
• Received Spotlight award for mentoring analysts and standardising essential reporting processes Oct 2021

Result-oriented professional with 15+ years of experience leading marketing analytics, delivering a 21% uplift in qualified pipeline through experimentation frameworks, reporting automation and data-driven optimisation. Skilled in analysing cross-channel behaviour, identifying performance gaps and presenting insights shaping executive decision-making. Collaborates with product, sales and success teams to improve forecasting, attribution, segmentation and lifecycle performance across SaaS, B2B and digital-first environments.

• Led strategic analytics initiatives increasing qualified marketing pipeline by 28% through enhanced experimentation frameworks and improved cross-channel attribution accuracy across major enterprise programs
• Built executive dashboards reducing leadership reporting time by 35% and enabling real-time visibility into performance trends influencing strategic quarterly revenue decisions
• Strengthened forecasting models improving accuracy by 22% and enabling informed decisions regarding budget allocation, channel prioritisation and long-term planning across business portfolios
• Partnered with sales and product teams improving opportunity acceptance rates by 19% through refined scoring logic and cross-functional alignment initiatives
• Delivered insights highlighting behavioural patterns driving targeted lifecycle enhancements improving customer engagement across mid-market and enterprise cohorts

• Integrated multiple data sources improving reporting accuracy by 25% and enabling faster decision-making across high-priority acquisition and lifecycle channels
• Developed funnel performance evaluations identifying drop-off points increasing opportunity progression by 18% across core product categories and market segments
• Introduced cohort analytics uncovering segments generating 23% higher retention informing strategic lifecycle messaging and behaviour-driven engagement campaigns
• Improved attribution governance increasing correctly mapped interactions to 94% and reducing data inconsistencies across paid, organic and partner-driven channels
• Built role-specific dashboards enabling teams to independently analyse performance reducing ad-hoc reporting requests across monthly and quarterly cycles

• Analysed acquisition and engagement metrics improving lead generation effectiveness by 24% and reducing blended cost-per-acquisition across key paid and organic channels
• Collaborated with creative teams refining messaging alignment increasing click-through rates by 17% across essential acquisition funnels and target segments
• Managed pacing and performance for major campaigns achieving 96% budget utilisation while preventing overspend or delivery inefficiencies across quarterly cycles
• Performed extensive keyword research improving organic category rankings by 20% across competitive search environments
• Executed sequential A/B tests generating insights strengthening email open and engagement outcomes across lifecycle programs

• Supported multi-channel campaign execution increasing website sessions by 22% and contributing to improved inbound lead generation across small-business and mid-market audiences
• Collaborated with agencies ensuring 94% creative assets were delivered on schedule supporting consistent brand communication and quarterly campaign launches
• Improved segmentation precision increasing deliverability scores and strengthening engagement across targeted lifecycle communication programs
• Evaluated competitor initiatives producing reference insights enhancing sales outreach effectiveness across target customer segments
• Assisted in event-focused marketing activities generating meaningful early-stage pipeline influence through structured follow-up communications

• Supported execution of foundational digital marketing campaigns increasing website visitation by 18% and contributing to early-stage sales pipeline generation
• Coordinated communication materials ensuring consistent messaging across campaigns and improving delivery timelines across essential creative workflows
• Maintained customer databases improving segmentation accuracy and supporting enhanced targeting for email communication initiatives
• Assisted sales teams by producing competitor research insights strengthening objection-handling strategies during prospect interactions
• Contributed to event-driven initiatives generating engagement through targeted outreach and structured follow-up sequences

• Advanced Marketing Analytics – Google Feb 2024
• Data-driven Growth Strategy – Coursera Sep 2022
• Customer Lifecycle Optimization – LinkedIn Learning Jun 2021

• Won Star Performer award twice for driving measurable pipeline growth across markets Jul 2023
• Recognised by enterprise leaders for dashboards improving regional executive decision-making Feb 2022
• Received Spotlight award for mentoring analysts and standardising essential reporting processes Oct 2021