Role Overview

This role is responsible for managing the organization’s external voice, narrative, and reputation across social media platforms and traditional/public media. This role ensures that all outward‑facing communication is consistent, accurate, dignified, and aligned with corporate values and leadership intent for FIL and MMF.

The role acts as the bridge between internal developments and external audiences, translating business, leadership, and CSR initiatives into clear, credible, and well‑timed communication. It requires strong editorial judgment, sensitivity to context, and the ability to work closely with senior leadership, internal stakeholders, and external PR agencies.

Unlike pure social media execution roles, this position balances proactive storytelling with reputation management, ensuring the organization’s presence is steady, responsible, and professionally managed at all times.

Key Responsibilities:

1)Social Media Strategy & Content Management

•Own and manage the organization’s social media presence, with Instagram, YouTube, LinkedIn as the primary platforms and other platforms as required based on communication needs.

•Develop structured monthly content calendars aligned with:

-Corporate priorities

-Leadership communication

-Key initiatives, milestones, and announcements.

•Write, refine, and approve captions, post copies, announcements, and corporate messages suitable for B2B and professional audiences.

•Ensure all social media communication reflects the organisation’s tone, values, and brand personality.

•Plan content in advance to avoid reactive or ad‑hoc posting while remaining flexible for time‑sensitive communication.

2)Community Management & Engagement

•Monitor comments, messages, and engagement across platforms on a regular basis.

•Respond to queries, feedback, and comments in a professional and timely manner, following defined communication protocols.

•Escalate sensitive, ambiguous, or reputational queries to internal stakeholders promptly.

•Maintain discipline around what is acknowledged publicly versus what is routed internally for resolution.

3)Public Relations & Media Coordination

•Act as the primary marketing interface for PR agency coordination.

•Support development and dissemination of:

-Press releases

-Media notes

-Corporate announcements

-Leadership communications.

•Coordinate media outreach, interview requests, and coverage tracking in consultation with senior stakeholders.

•Ensure factual accuracy, message consistency, and clarity in all media‑facing content.

•Track and maintain records of press coverage and media mentions.

4)Reporting, Analysis & Governance

•Track social media performance metrics such as reach, engagement, and follower growth.

•Track PR outcomes including coverage, sentiment, and key publications.

•Prepare monthly or periodic reports summarizing:

-Activity undertaken

-Outcomes achieved

-Risks or observations.

•Ensure all content follows internal approval processes and documentation discipline.