Social Media Manager

Job Title:

Marketing & Communications Manager /Social Media Manager

Role Overview

We are looking for a dynamic Marketing & Communications Manager to lead brand positioning, social media strategy, and overall communication across digital channels.

This role will be instrumental in shaping how the brand is perceived across social media, website, campaigns, events, and partnerships, while ensuring consistent, high-quality messaging aligned with business objectives.

Key Responsibilities

Brand & Communication Strategy

• Define and drive brand messaging, positioning, and overall narrative
• Ensure consistency across all communication touchpoints, including social media, website, campaigns, and marketing collaterals
• Translate complex business offerings into clear, compelling, and differentiated messaging

Social Media Strategy & Leadership

• Develop and execute a comprehensive social media strategy with a strong focus on LinkedIn for B2B audiences
• Oversee content calendars, storytelling frameworks, and platform strategy
• Drive leadership profiling and enhance executive visibility
• Monitor performance and continuously optimize based on analytics and insights

Content & Messaging Ownership

• Own and manage messaging across:
• Website content
• Campaign narratives
• Sales collaterals (presentations, case studies, brochures)
• Collaborate closely with content, design, and motion teams to ensure high-quality output

Campaigns, Partnerships & Events

• Support and execute integrated marketing campaigns across channels
• Drive brand partnerships and co-marketing initiatives
• Plan and manage event participation, including messaging and communication strategy

Analytics & Optimization

• Track and analyze performance across social and digital platforms
• Use data-driven insights to refine messaging, campaigns, and content strategy
• Collaborate with the performance marketing team for campaign alignment

Team Collaboration & Leadership

• Work cross-functionally with content, social media, design, motion, and performance marketing teams
• Provide guidance and mentorship to junior team members when required

Requirements

• Experience: 4–8 years in marketing, brand management, or social media roles
• Strong experience in B2B, Technology, SaaS, Cloud, or Data Center domains
• Proven ability to manage both strategic planning and hands-on execution

Core Skills

• Strong understanding of social media platforms, especially LinkedIn
• Excellent writing, communication, and storytelling skills
• Experience in brand positioning and messaging
• Hands-on experience with analytics tools (Google Analytics, platform insights, etc.)
• Ability to manage campaigns, content, and cross-functional coordination effectively

AI Tools (Good to Have)

• Familiarity with AI tools for content ideation, copy assistance, social media optimization, and basic automation

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field
• MBA (Marketing) preferred

Certifications (Plus)

• Digital Marketing certifications
• Social media or content marketing certifications
• Google Analytics, Meta, or LinkedIn certifications

Key Traits

• Strategic thinker with strong execution capabilities
• High ownership and accountability
• Ability to thrive in a fast-paced environment
• Strong collaboration and communication skills

Compensation & Details

• Experience: 4–8 years
• Location: Noida

Apply below or share your profile at [HIDDEN TEXT]