Job Description: Social Media Assistant 

Responsibilities

Paid Social Responsibilities

• Execution & Optimization: Manage and optimize paid social media campaigns across platforms including Facebook Ads Manager (META), Pinterest, and TikTok.

• Budget & KPI Tracking: Monitor campaign budgets, track key performance indicators (KPIs), and measure overall results.

• Performance Monitoring: Continuously analyze campaign performance to identify scaling opportunities and drive improvements.

• Reporting & Strategy: Generate performance reports and provide data-driven recommendations to elevate future campaigns.

• Team Collaboration: Work closely with the internal Social Team to ensure error-free, high-standard execution.

• Delivery: Ensure all project deadlines and task deliverables are met with exceptional quality.

Community Management Responsibilities

• Channel Monitoring: Monitor client social media channels (Facebook, X/Twitter, Instagram, LinkedIn, YouTube, Google Maps, etc.) for brand mentions, conversations, and industry trends.

• Audience Engagement: Respond promptly, professionally, and in a friendly manner to user comments, direct messages, and inquiries.

• Community Building: Nurture and cultivate online relationships to foster community trust and brand loyalty.

• Content Scheduling: Assist with scheduling highly engaging social media content that resonates with the target audience.

Skills & Qualifications

• Education: University graduate in Marketing, Communications, Social Media, or a related field.

• Experience: * 1–2 years of experience in a Paid Social or Performance Marketing role.

  • Proven experience in social media management and/or community management.

• Platform Proficiency: Proficient with various ad managers including META, TikTok, Pinterest, and Reddit.

• Tools & Analytics: * Experience with third-party social media scheduling and analytical tools.

  • Proficiency with Google Suite, Google Analytics, and data interpretation.

  • Familiarity with Looker Studio and Zendesk is highly preferred.

• Core Competencies:

  • Excellent written and verbal communication skills.

  • Strong, nuanced understanding of different social media platforms and their unique audiences.

  • Ability to work independently and collaboratively within a fast-paced environment.