Partnership Marketing, Senior Manager APAC & MENA
Crunchyroll
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Job Description
- Oversee all Partnership Marketing programs in APAC & MENA focusing on SVOD earned media and working with high-profile brands such as Apple, Google, Amazon and many others
- Independently lead partnership marketing strategy and operations end-to-end, including legal and creative approvals
- Monitor and evaluate distribution partners marketing performance in the region and identify ways to improve and make it more efficient
- Build business cases, projections, and metrics for programs in the region and evaluate distribution partners proposals from a marketing perspective, measuring return on investment, level of effort, strategic and financial impact, and prioritizing them
- Oversee the management of local partners requests and the operations of partnership marketing projects initiated by Crunchyroll, which includes reporting, creative briefing and requests, approvals management, title selection process, contract and invoice management, asset management, project management, and similar activities
- Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of Partnership Marketing, promoting knowledge, best practices, standardization, and learning sharing between teams
- 8+ years of work experience focused on marketing, program, and performance management in a global or international organization in the entertainment, tech, media, or video game spaces
- Experience translating a global vision into regional programs.
- Knowledge of the contemporary business, marketing, media, pop culture, OTT, and telco landscapes in APAC/MENA
- Experience leading complex, multifaceted deals and partnerships from a marketing performance perspective
- Experience managing external partners, agencies, vendors, and contractors
- Prior success in working in a matrixed and globally distributed organization with peers and partners in different time zones and locations across the world, with multiple cultures and backgrounds
- Willing to travel domestically and internationally
- Written and verbal fluency in English
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
About The Company
Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing. Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. The Crunchyroll app is available on over 15 platforms, including all gaming consoles. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation
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