Market Sales Representative
Polycab
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Job Description
Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM
Business development
- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers
Influencer management and expansion
- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
Process initiatives
- Complete trainings as per the defined training calendar
100% adherence to KPI monitoring process
KEY PERFORMANCE INDICATORS
- Number of new influencers onboarded
- Number of active influencers scanning on the system
- % Tertiary sales captured on Loyalty program app
- Premium portfolio contribution
- Influencer meets as per plan / target
- Campaigns/Initiatives/project(s) as per plan/target
JOB REQUIREMENTS
Graduation is must (Engineering background preferred), Prior experience as LAS/Promoter/Distributor salesman etc
Skills & Functional Competencies
- Goal oriented: Proven history of sales record, sets clear priorities & meets targets
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Excellent sales and negotiation skills, and high commercial and business awareness
- High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Self-starters, resilient, resourceful, and able to perform under pressure
- High market presence & regular interaction with all stakeholders, should know the geography well
Specific Experience
Total experience in the range 2-3 years with relevant experience of 1+ year as a LAS/Promoter/Distributor salesman etc in retail market
Overall experience
1+ years of total experience
About The Company
Polycab
Polycab is engaged in the business of manufacturing and selling wires and cables and fast moving electrical goods ‘FMEG’ under the ‘POLYCAB’ brand. Apart from wires and cables, we manufacture and sell FMEG products such as electric fans, LED lighting and luminaires, switches and switchgear, solar products and conduits & accessories. Our promoters collectively have more than four decades of experience among them. Our Company was incorporated as ‘Polycab Wires Private Limited’ on January 10, 1996 at Mumbai as a private limited company under the Companies Act, 1956. We manufacture and sell a diverse range of wires and cables and our key products in the wires and cables segment are power cables, control cables, instrumentation cables, solar cables, building wires, flexible cables, flexible/single multi core cables, communication cables and others including welding cables, submersible flat and round cables, rubber cables, overhead conductors, railway signaling cables, specialty cables and green wires. In 2009, we diversified into the engineering, procurement and construction ‘EPC’ business, which includes the design, engineering, supply, execution and commissioning of power distribution and rural electrification projects. In 2014, we diversified into the FMEG segment and our key FMEG products are switches and switchgear and conduits & accessories.
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