General Manager Marketing - Head Office
Frankfinn Aviation Services Pvt. Limited
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Job Description
- Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
- Should have excellent experience in generating quality leads to drive business.
- Minimum 8 years of hands-on experience in managing digital performance campaigns.
- Should have formulated and implemented digital campaigns PAN India.
- Must be highly skilled in digital content creation.
- Experience in SEO, SMO, etc.
- Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc.
- Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV.
- Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
- Must have good exposure in releasing Radio and TV ads.
- Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
- Run BTL Campaigns
- Guaranteeing the quality of all branding materials according to specifications.
- Manage Creative, Digital, and PR Agencies, etc.
- Monitor competition activities and develop suitable strategies
- Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs
- Analyze market trends, customer insights, and competitive landscape to inform strategy
- Identify new market segments and growth opportunities
- Track KPIs, optimize campaign performance, and report marketing ROI to leadership
About The Company
Frankfinn Aviation Services Pvt. Limited
Incorporated in 1993, Frankfinn has pioneered Soft Skills training in India, spanning industries such as Aviation, Hospitality, Travel, and Customer Service, and has consequently transformed countless careers in the process. Bearing witness to its excellence, Frankfinn has appeared for Eight years in ‘The Limca Book of Records for the Highest Placement track records, besides other achievements. Frankfinn is an approved training partner of NSDC & THSC. Frankfinn also has a tie-up with Air India for its unique ‘In-Flight Familiarisation program’. Frankfinn has bagged multiple awards over the years: 1. Award for the 'Best Institute in Placement' at ASSOCHAM Education Excellence Summit cum Awards 2022 2. ‘Best Aviation Training Institute ‘– 2021 at the ASSOCHAM Knowledge Management Virtual Meet and Awards on Leadership Excellence 3. Awarded the ‘Best Air Hostess Training Institute’ Award by ASSOCHAM for 11 years (2011-19, 2021 & 2022) 4. Gold Award Winner – ‘Best Higher Vocational Institute for Skill Development’ for 4 consecutive years (2016 – 2019). 5. Received ‘Training Partner Award’, fourth time in a row (2017-18, 2018-19, 2021-22 & 2022-23) by Tourism & Hospitality Skill Council (THSC).
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