Assistant Manager / Deputy Manager - Channel Management
Chai Point
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Job Description
Role Summary:
We are looking for a high-energy, persuasive, and relationship-driven sales professional to join our VaaS Business Development team in Chennai. This role focuses on acquiring and expanding corporate accounts by deploying our Chai Point brewing systems and Consumer Packaged Goods (CPG) across large office spaces and institutions.
Key Responsibilities:
- Acquire new corporate clients for the VaaS product portfolio (myChai™ brewers, CPG, etc.).
- Prospect potential leads via cold calling, networking, referrals, and digital platforms.
- Manage and expand the network of channel partners: appoint, nurture, and drive performance.
- Present customized product and pricing proposals to key decision-makers.
- Ensure successful deployment, activation, and retention of acquired accounts.
- Collaborate cross-functionally with operations, supply chain, and marketing teams.
- Track, monitor, and report sales performance and pipeline health regularly.
- Participate in corporate exhibitions, conferences, and roadshows on behalf of the brand.
- Stay updated on market trends, customer feedback, and competitor strategies.
What You Bring:
- 5–8 years of B2B sales experience in tangible product categories (FMCG, office supplies, vending solutions, etc.).
- Proven experience with channel partner management, lead generation, and closures.
- Strong negotiation, presentation, and communication skills (both verbal and written).
- Hands-on approach to cold calling, lead qualification, and on-ground sales execution.
- Self-driven, target-oriented, and comfortable with field-based sales.
- Excellent time management, multitasking, and problem-solving abilities.
About The Company
Chai Point
The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants & cafes). myChai™ brewing system is a proprietary Cloud-connected Chai & coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities & in over 3500 workplace community hubs across 21 cities through its specialised brewing systems. With single-origin tea from Assam’s finest estates and 100% single-origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours. As the brand continues to expand across formats with myChai™, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3–5 years giving it the largest footprint in the retail channel in India. Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also engages communities in a unique manner through the IROC – I Run on Chai program, which is integrated in the Chai Point app. Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG & Paragon Partners. The Company has raised over $50 million in funds till date
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