Analyst - Social Media Analytics
PepsiCo
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Job Description
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions, executing ad-hoc projects and routine deliverables by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data
Responsibilities
Functional Responsibilities:
- Business acumen and ability to build actionable recommendations
- Ability to ensure deliveries are kept on track, even during stressful events (short timelines, etc)
- Excellent data organization, attention to detail, and problem-solving skills
- High proficiency in written/oral communication and presentation skills along-with strong relationship skills / experience of working with leadership across functions and geographies
- Self-starter, ability to deliver work and coordinate with parallel teams / capability leads in different time zones / geographies
- Experience working with an organization like PepsiCo. (e.g., brand environment, similar size, scale, markets, complexity)
- Ability to manage time effectively across multiple priorities and projects requiring a high degree of organizational and communication skills
- Expertise in social media monitoring and metrics across all major platforms (Facebook, Instagram, Twitter, Youtube, Tiktok, Snapchat, etc) for organic as well as paid media
- Experience with Influencer tracking and monitoring.
- Familiarity with social listening methodology and tools/ softwares (e.g. Talkwalker)
- Expertise in trend identification and tracking and passion for latest social/cultural consumer market trends, conversations, and behaviours (specially for US region)
- Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues
- Excellent data organization, attention to detail, and problem-solving skills
- Awareness of the latest trends in social media monitoring sphere, high proficiency in written/oral communication and presentation skills along-with strong relationship skills / experience of working with leadership across functions and geographies
- Familiarity with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc)
- Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues
- Passion for consumer markets industry and latest US and world events
- Elevate and infuse culture of Social Listening in the organization
- Leverage the scale of PEP's Social Listening capabilities to bring this expertise to PepsiCo
- Design and develop the range of projects we can tackle with Social Listening
- Work closely with other Global Insights team members to lift and shift internal best practices
- Manage relationship with stakeholders, requestors and end service users
- Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken
- Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects
- Educate senior end users on ways of working, processes and tasks related to Social Listening functioning
- Social Listening Expertise with a heavy focus on Reporting and brand social listening
- 7+ years of experience at making an impact in social media analytics or social media listening is a must
- Experience in FB, TW, IG, and TikTok business analytics is a must or owned branded content analytics
- Very comfortable in running in-depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
- Understanding of the Brand and Innovation strategy process and Insights critical roles at each stage.
- Awareness or interest in the US market and culture.
- Communication
- Demonstrated skills with written communication – especially in PowerPoint and email
- Strong verbal and written communication – English
- Elevated ability to train others on Insights analytics
- Organizational Savvy
- Able to influence and work through others to effectively navigate the organization while ensuring that necessary stakeholders are informed and educated
- Global savvy to work across cultures and time zone
- Project Management
- Highly analytical, motivated, and decisive with excellent project management skills.
- Proven experience in planning and conducting research projects achieving goals and objectives
- Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensuring delivery while proactively managing trade-offs.
- Execution
- Demonstrated ability to manage projects and overcome challenges
- Ability to influence local insights partners in their ways of working
- Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them into a roadmap, outputs, and business impact.
- Ability to run consumer research analyses alone by leveraging various available data sources
- Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)
About The Company
PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
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