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Job Details

The Senior Manager, Regional Marketing will support the delivery of the Blood Management Technologies (TEG6S, Cell Saver and Transfusion Management) marketing strategy by overseeing development of sales enablement programs, ensuring appropriate clinical and business alignment of the marketing and promotional strategies and monitoring relevant post-market KPIs. This role will report to the Director of Marketing, Americas.

• Coordinates marketing strategy and activities for the Blood Management Technology (BMT) franchise, including sales enablement, customer engagement, clinical value development, pricing execution and operational plans.
• Analyze the customer base and pinpoint responses to evolving trends and shifts in demand, ensuring successful execution of product line strategies.
• Develop regional go-to-market strategies for capital equipment, disposables, software and services that meet Annual Operating Plan objectives.
• Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers.
• Work closely with other functions, participate in/lead cross functional project teams as required
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Takes primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives.
  
  

Education, Experience & Qualifications

• 10+ years marketing experience in biotech, pharmaceutical, healthcare software or other areas of life sciences, with a proven record of building marketing plans and engagement with sales teams.
• Previous In Vitro Diagnostic (IVD) experience in a marketing, sales, or clinical setting strongly preferred
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency
• Bachelor’s degree required, MBA a strong preference
• Travel expectation: 35/40%
  
  

EEO Policy Statement

Pay Transparency

The base pay actually offered to the successful candidate will take into account, without limitation, the candidate’s location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics’ employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company’s long-term incentive plan, with eligibility and target amount dependent on the role.

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.

Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact 1-781-348-7777, Monday through Friday, 7:30 a.m. – 5 p.m. ET or email AskHR@Haemonetics.com.

The Base Salary Range For This Role Is

$124,300.00-$211,700.00/Annual