Job Summary

Marketing Communications Management

The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications.

This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities

Associate Director, Marketing Communications Management

Digital Strategy and Performance

• Lead digital marketing strategy across paid and organic channels
• Translate program and enrollment goals into measurable digital campaigns
• Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web
• Define and monitor KPIs and ensure consistent reporting across campaigns
• Use performance data to improve results and inform future strategy
• Evaluate and implement new tools, platforms, and approaches
  
  

Analytics and Reporting

• Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics
• Ensure reporting is accurate, consistent, and usable across teams
• Provide clear insights to leadership and program stakeholders
• Conduct ad hoc analysis to answer business questions
• Lead testing and optimization efforts, including A/B testing across digital channels
  
  

Web And Digital Experience

• Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus
• Ensure websites are accurate, accessible, and aligned with brand and user experience standards
• Partner with web and IT teams to improve usability and conversion performance
• Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting
  
  

Team Leadership

• Manage a cross-functional team that includes:
• Paid digital and media
• Social media (organic and paid)
• Web content and updates
• Communications and public relations
• Set priorities, manage workflows, and ensure work is delivered consistently
• Coach and support team development
• Ensure projects and decisions are clearly documented and tracked
• Communications and Integration
• Oversee digital communications and PR alignment with marketing campaigns
• Ensure messaging is consistent across channels
• Support integrated campaign planning across marketing, creative, and program teams
• Bring a clear digital perspective into broader planning conversations
  
  

Collaboration

• Partner with program teams, creative, analytics, and IT to align priorities
• Provide digital guidance to internal stakeholders
• Ensure campaigns reflect audience needs and program goals
• Maintain strong working relationships across teams
  
  

Operations, Partnerships, and Budget

• Manage digital marketing budgets across channels
• Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability
• Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights
• Ensure resources are used effectively and aligned with performance goals
  
  

Qualifications

• Experience leading digital marketing strategy and execution across multiple channels
• Strong understanding of paid media, social media, and web strategy
• Experience with analytics platforms such as Google Analytics and Agency Analytics
• Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS
• Experience managing external agencies and vendor relationships
• Experience managing teams and cross-functional work
• Strong analytical and decision-making skills
• Clear communication style with both technical and non-technical stakeholders
  
  

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Associate Director, Marketing Communications Management: Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.

Preferences

Special Instructions

Requisition Number: PRN45284B

Full Time or Part Time? Full Time

Work Schedule Summary: - Monday – Friday; 8:00 am – 5:00 pm- Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work

Department: 02199 - Marketing & Development

Location: Campus

Pay Rate Range: 68,545 - 95,545

Close Date: 9/12/2026

Open Until Filled

To apply, visit https://utah.peopleadmin.com/postings/203284

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