Job description

Who are we looking for

• We re seeking a versatile B2B Copy/Content Writer with 5+ years of experience to join our dynamic team. Specializing in demand generation campaigns, you ll craft content that supports client lead generation goals, nurtures prospects, and drives measurable ROI.

What kind of work will you be doing

• Write compelling, conversion-focused copy for demand-generation campaigns, including email drips, paid ads, gated content, and landing pages.
• Develop content for all stages of the buyer journey, from awareness to decision, ensuring alignment with demand gen goals.
• Create and edit high-quality B2B assets, such as blogs, eBooks, whitepapers, case studies, and ABM content.
• Collaborate with demand generation and performance marketing teams to craft and optimize content for higher conversions.
• Ensure all content aligns with SEO best practices and contributes to client KPIs like MQLs and SQLs.
• Interpret briefs to deliver creative, insight-driven content that resonates with target audiences.

What you will need to succeed

• 4+ years of experience in B2B content writing, with a portfolio showcasing lead-generation-focused content.
• Ability to write clear, attractive copy for ABM, nurture emails, and gated assets that support pipeline growth.
• Proficiency in SEO principles and tools to drive visibility and engagement.
• Experience with adapting copy for multi-geo campaigns and multiple channels (e.g., Google Ads, LinkedIn).
• Proficiency in English, including exceptional proofreading and editing skills.
• Background in working with marketing agencies or in fast-paced environments.