Product Sales Manager-CMS Sales (Corporate Banking)
IDFC FIRST Bank
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Job Description
About the Role
The Product Sales Manager – Cash Management will be responsible for driving transaction banking and liability product sales across Wholesale Banking segments including Corporate, NBFC, FI, and Government Banking. The role focuses on acquiring new clients, deepening existing relationships, and contributing to CASA growth and fee income through effective cross-selling of cash management solutions.
Key Responsibilities
Primary Responsibilities
- Manage transaction banking requirements for clients and maintain regulatory relationships.
- Identify and activate high-potential clients for transaction banking services.
- Drive growth in current account balances and fee-based income.
- Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.
- Develop and execute business strategies for product development, sales, and service delivery.
- Train Relationship Managers on new cash and trade products.
- Collaborate with internal stakeholders for seamless execution and client servicing.
- Benchmark competition and gather market intelligence to refine offerings.
- Work with Product and Operations teams to re-engineer processes and enhance client stickiness.
- Identify and build strategic alliances across segments to deliver innovative solutions.
- Support implementation of client deals and resolve transactional queries.
Education
- Bachelor’s degree in Engineering, Technology, Mathematics, Commerce, Arts, Science, Business, Computers, or Management
- 6–9 years of relevant experience in cash management, transaction banking, or product sales
- Strong understanding of transaction banking products and market dynamics
- Proven ability to drive CASA and fee income growth
- Excellent client engagement and relationship management skills
- Strategic thinking with execution focus
- Effective communication and cross-functional collaboration abilities
- Growth in CASA balances and fee income
- Successful onboarding and activation of transaction banking clients
- High client satisfaction and product adoption
About The Company
IDFC FIRST Bank
IDFC FIRST Bank stands out as the new-age bank in India, driven by principles of ethical banking, technological innovation, and societal welfare. With a strong commitment to serving customers ethically, the ‘Near and Dear’ Test, assures that our products meet the standards we'd want for our loved ones. We reject unethical income and simplify our offerings, eliminating fees on various services such as Savings Accounts, Debit Cards and transactions, making us the FIRST and only bank in India to do so. Our approach is customer-centric, with transparent and user-friendly products, levelling up the industry standards. Technological advancement is at the core of our banking experience. Our cutting-edge mobile app offers over 250 features, providing convenience and efficiency to our customers, including goal-based investing, digital payments, and personal finance management. For businesses, we provide on-the-go solutions for bulk payments, tax payments, and seamless integration with ERP systems, enhancing operational efficiency. In line with our commitment to social banking, we have a track record of financing millions of customers, including SMEs, livelihood improvement initiatives, sanitation projects, mobility loans, and home financing, with a focus on empowering and uplifting female entrepreneurs and supporting rural communities. As a Universal Bank, we offer a comprehensive suite of services, including corporate banking, trade finance, wealth management, NRI banking, and cash management, catering to diverse needs across sectors. Furthermore, environmental, social, and governance (ESG) considerations are deep rooted in our operations, reflecting our commitment to sustainable and responsible banking practices. We strive to create a new age, ethical and world-class bank, recognising our privilege and living up to the responsibility of positive contribution to the growth and development of the nation.
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