Manager, PPC Marketing (Bangkok-based, relocation provided)
Agoda
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Job Description
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Summary
In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price. Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda’s global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.
What you will be doing:
- Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends.
- Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
- Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
- Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness.
- Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
- Talent Development: Mentor, train, and develop team members to build skills and support career growth.
- Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
- Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.
- Strong analytical skills and a passion for working with data to drive business decisions.
- Advance proficiency in SQL
- Experience in the online travel or e-commerce industry is a plus.
- Proven ability to collaborate effectively across teams and cultures.
- People management experience, including hiring, coaching, and developing team members.
- Experience managing budgets and delivering results against financial targets.
- A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
- Exposure to product development, technology, or working with IT teams is an advantage.
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover More About Working At Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
About The Company
Agoda
Agoda is transforming travel for millions of customers across the globe. Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq: BKNG), Agoda has a network of over 4,500,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 39 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 6,900 professionals from 90+ nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great. For properties seeking partnership with Agoda, visit https://connect.agoda.com
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