Digital Marketing Specialist - Paid Media
Epicor
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Job Description
- Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting.
- Understands the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences.
- Works with third party vendors to improve campaigns. Ensures vendors meet SLAs and KPIs.
- Monitors performance and campaign effectiveness according to media KPIs and benchmarks as well as lead quality. Proactively identifies opportunities to improve and takes action.
- Responsible for other web/digital related projects as assigned.
- Excellent communication skills including English speaking, writing, presentation, and comprehension skills.
- Strong analytical skills with digital marketing and paid media orientation. Ability to interpret data and find insights.
- Ability to drive collaboration and work with cross functional teams locally and internationally.
- Demonstrates fluency in emerging AI tools and platforms, applying them to campaign building, automating workflows, generating insights, and driving data-informed paid media strategies.
- Strong knowledge of Salesforce, Google Analytics, Google Tag Manager, and Microsoft Office tools including Excel, PowerPoint, Word and Outlook. Working knowledge of Hubspot, Tableau, and other digital marketing tools.
- Strong organizational skills and ability to lead and manage multiple projects.
- 5+ years digital marketing management experience, including paid search, preferably within an agency or in-house marketing team.
- Bachelor s degree in Marketing or related field (or equivalent experience)
- Current certifications in Google AdWords, Bing, and Google Analytics
- 2+ years of specialized/industry experience (B2B, Software)
- Agency experience
- Project Management Software (Wrike or similar) and PM skills
- Experimental mindset, passion for the ever-changing digital marketing landscape.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
About The Company
Epicor
We’re here for the hard-working businesses that keep the world turning. They’re the companies who make, move, and sell the things we all need. They trust Epicor to help them do business better. Their industries are our industries, and we understand them better than anyone. By working hand-in-hand with our customers, we get to know their business almost as well as they do. Our innovative solution sets are carefully curated to fit their needs, and built to respond flexibly to their fast-changing reality. We accelerate every customer’s ambitions, whether to grow and transform, or simply become more productive and effective. That’s what makes us the essential partners for the world’s most essential businesses.
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