Digital Marketing Specialist Analytics and Web
Wolters Kluwer
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Job Description
As a Digital Marketing Specialist, with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics, content management systems (CMS), and consultative marketing strategy.
In this role, you will:
- Serve as the health division digital team's analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.
- Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.
- Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics.
- Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs.
- Launch and monitor A/B tests within Sitecore to enhance user experiences and performance.
- Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences
- Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.
Responsibilities
Analytics & Reporting (70%)
- Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric.
- Develop dashboards and reports to track KPIs, identify trends, and provide actionable insights.
- Measure efforts around A/B testing and conversion rate optimization to improve engagement and performance metrics.
- Ability to edit and maintain web pages using Sitecore CMS to apply edits, as needed, to align with measurement needs.
- Launch and monitor A/B tests within Sitecore.
- Act as a digital marketing consultant for Asian and global marketing teams.
- Provide strategic recommendations to enhance digital campaigns and user experiences.
- Stay updated on digital marketing trends and share best practices across teams. Participate in communication initiatives that extend beyond direct responsibilities.
- Be flexible, proactive, and a creative team player.
- Performs other duties as assigned.
Education: Bachelor's Degree (BS/ BA) is a minimum.
Experience
5-7 years of relevant experience in digital marketing and analytics.
Must-Have Skills
- Analytics Expertise: Proficiency in Google Analytics 4 (GA4) and Google Data Studio.
- CMS Experience: Hands-on experience with Sitecore or similar web content management systems.
- Strategic Thinking: Ability to provide consultative support and strategic recommendations.
- Strong understanding of SEO, web performance metrics, and digital marketing trends.
- Experience with Microsoft PowerBi and Fabric or similar tools.
- Experience with A/B testing tools and conversion rate optimization.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Analytical mindset with a knack for problem-solving.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
About The Company
Wolters Kluwer
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.
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