Content Writer

Company Overview

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal’s integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Our reputation for clinical excellence has made it the preferred healthcare destination not just for patients, but also for medical talent. Doctors are drawn to the abundant opportunities for professional progress and academic growth that the hospital group provides.

We offer an integrated range of healthcare services from out-patient treatment and diagnostics to advanced clinical care which also extends to personalized home-care services. We keep pace with the latest technological breakthroughs in medical science and equip our hospitals with state-of-the-art facilities on par with global standards.

KEY PURPOSE OF THE JOB

The position is responsible for crafting compelling, well-researched, and engaging content across various digital platforms to support our marketing campaigns, outreach initiatives, and brand awareness goals. This role requires an exceptional command of the English language and grammar to translate complex information into accessible, audience-friendly messaging while maintaining our brand's unique voice. A background or understanding of medical and healthcare terminology is a significant advantage.

KEY ACCOUNTABILITIES

• Develop high-quality, engaging, and SEO-friendly content for blogs, social media platforms, email campaigns, and other digital marketing channels.
• Ensure all content is original, grammatically accurate, well-structured, and aligned with brand communication guidelines and editorial standards.
• Simplify complex medical and healthcare-related information into clear, reader-friendly, and audience-focused content.
• Collaborate effectively with marketing, SEO, design teams, and subject matter experts to execute content requirements and campaigns within defined timelines.
• Implement SEO best practices and content optimization strategies to improve organic traffic, audience engagement, and overall digital marketing performance.

KEY TASKS & RESPONSIBILITIES

1. Content Creation: Develop high-quality and engaging content for blogs, websites, social media platforms, email campaigns, brochures, promotional materials, and other marketing requirements.
2. Digital Content Strategy: Collaborate with the digital marketing team to create content strategies aligned with business goals, audience engagement, and brand positioning.
3. SEO Content Writing: Write SEO-friendly content by incorporating relevant keywords, optimizing readability, and improving search engine visibility.
4. AI Tool Utilization: Utilize AI-powered tools for content ideation, optimization, proofreading, and productivity enhancement.
5. Research & Trend Analysis: Conduct industry research and stay updated with market trends, competitor activities, and emerging digital content practices to create relevant and impactful content.
6. Editing & Proofreading: Proofread and edit content to ensure clarity, consistency, tone of voice, and grammatical accuracy across all communication channels.
7. Collaboration & Communication: Coordinate with graphic designers, social media executives, marketing teams, and other stakeholders for campaign execution and content alignment.
8. Brand Guidelines: Ensure all content aligns with brand guidelines, communication standards, and organizational objectives.

SKILLS, KNOWLEDGE & COMPETENCIES

1. Excellent English grammar, vocabulary, and writing skills
2. Knowledge of AI-based content and productivity tools
3. Strong communication and interpersonal skills
4. Basic understanding of SEO and digital marketing concepts
5. Creativity and attention to detail
6. Ability to handle multiple projects and meet deadlines

Skills and Knowledge and Competencies

• Strong communication skills, both oral and written.
• Creative thinking with the ability to produce engaging and original content.
• Experience in SEO content writing, blogs, social media content, and digital marketing campaigns.
• Knowledge of AI tools and modern content creation platforms.
• Proactive approach to timely problem solving is a must.
• Good team collaboration skills with an ability to work in a highly collaborative environment.
• Should be competent enough to manage multiple content requirements simultaneously.

What We Are Looking For:

• Graduate in English, Journalism, Marketing, Communications, or related field.
• Minimum 2–3 years of experience in content writing, copywriting, or digital marketing.

What We Offer:

• Competitive salary and benefits package
• Opportunities for professional development and career growth
• A collaborative and inclusive work environment

How to Apply:

Ready to make your mark with us? Apply now by sending your resume to vignesh.aditiya@manipalhospitals.com