Associate Technical Lead - Product Management
TO THE NEW
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Job Description
- Drive market research and competitive analysis to understand feature parity, trends, and positioning of our video-ready product
- Benchmark our product against competitors and identify gaps to shape the product roadmap
- Define and articulate a clear go-to-market (GTM) strategy
- Clearly communicate product value, especially for OTT/video-ready offerings
- Work closely with Sales, BU head, and delivery teams to align roadmap with business needs
- Understand OTT ecosystem (sports, entertainment, fitness), including personalization, search, and content discovery
- Leverage analytics to improve player experience and shape features like subscription management
- Take a data-driven approach to identify user behavior, issues, and opportunities for product improvements
- Explore and drive use cases of Gen AI within the video product space
- Manage client onboarding and feature customization for enterprise OTT deployments
- Track product performance using data and define KPIs (engagement, QoE, retention)
- Stay updated with OTT trends, streaming technologies, and competitor offerings
- 6+ years of experience in Product Management
- Experience in OTT/media is preferred, but candidates from other domains can also be considered if they show strong alignment
- Good understanding of how OTT platforms and user experience work
- Strong consulting mindset with structured thinking and problem-solving
- Strong storytelling and communication skills
- Strong analytical thinking with a data-driven approach
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
About The Company
TO THE NEW
TO THE NEW is a digital technology services company providing innovative product engineering solutions to diverse industries across the globe. We design and build digital platforms with Cloud, Data, and AI as the main pillars. Global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov have recognized TO THE NEW for its capabilities across Digital Engineering, Cloud, Media & Entertainment Solutions, Data & AI, and Digital Marketing. We have also been recognized as a ‘Great Place to Work’ consecutively for many years and have a team of 2000+ passionate ‘Newers’ spread across North America, EMEA, India, SEA, and ANZ with our headquarters in Singapore. Visit www.tothenew.com to learn more.
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