Sr. Product Manager, CRM
URUS Group
We do not know your resume yet
Upload your resume to unlock your actual match score and identify important JD keywords before applying.
Recruiters may search these ATS Keywords in your resume
Keywords
Job Description
Transform How We Manage Customer Relationships Globally
URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses.
We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization.
This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.
What You'll Own
- Define and execute the CRM product strategy and roadmap
- Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
- Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
- Translate business objectives into scalable product capabilities and user experiences
- Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
- Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
- Measure success through adoption, business outcomes, and continuous product improvement
What Success Looks Like
- CRM becomes the single source of truth across the organization
- Strong adoption across business units and regions
- Improved customer visibility, data quality, and commercial effectiveness
- Scalable processes and technology that support future growth
What You'll Bring
Required
- Bachelor's degree or equivalent experience
- 5+ years of experience in product management, CRM, enterprise systems, or related disciplines
- Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
- Strong stakeholder management and cross-functional leadership skills
- Ability to translate complex business needs into actionable product solutions
Preferred
- Salesforce experience, including Sales Cloud and/or Service Cloud
- Experience with HubSpot or marketing automation platforms
- Experience operating within multi-brand or global organizations
- Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
- Experience driving organizational adoption and change management
Work Environment
This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.
Why Join URUS?
This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.
About The Company
URUS Group
URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future. As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker. Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow. Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.
How to Apply Better for This Job
This section explains the correct next step without forcing sign-in immediately.
Check ATS score before applying
Scan your resume for ATS readability, formatting issues, missing sections, weak keywords, and content gaps.
Customize your resume for this JD
Match your resume with the job description and add ai , crm , cloud , future , hubspot , keywords where they fit naturally.
Find similar jobs too
Do not depend on one opening. Use your resume to find similar frontend jobs across relevant job platforms.
Ready with your customized resume?
Once your resume includes the right skills and is ATS-friendly, you can apply directly on the source platform.
Market Insights:Best Associate Product Manager Jobs in India
Find the latest Associate Product Manager jobs across top Indian cities. Compare job counts by location and apply where hiring demand is higher.