Description

Senior Growth Marketing Manager, Genius ( Hybrid schedule-GA)

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll and reporting services for our business customers.

Our Marketing Vision:

The global marketing function of Global Payments is responsible for Brand, Product Marketing, and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

Job Summary:

The Senior Growth Marketing Manager is a business-critical role within the Revenue Marketing organization and will have a significant impact on revenue growth. This person will develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas, utilizing integrated, omni-channel campaigns.

This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.

Responsibilities

• Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the Americas
• Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
• Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
• Drive maximum return on investment and cross-channel efficiency
• Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
• Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
• Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
• Evaluate new vendors, manage campaign budget and related vendor onboarding
• Present campaign updates at marketing all-hands meetings and other forums on a regular basis
  
  

Job Requirements

• Minimum of 7 years’ experience in B2B SaaS demand generation and growth marketing
• Proven track record of building and executing highly engaging, revenue-driven marketing programs
• Demonstrated understanding of integrated campaign architecture and the customer decision journey
• Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
• Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
• Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
• Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
• Experience with payments, point of sale, or ecommerce highly preferred
  
  

Our Core Values:

Passion: We are deeply committed to serving our customers and supporting our team members and communities

Care: We are kind, compassionate, inclusive and empathetic

Accountability: We are trusted to always do the right thing and are responsible for our outcomes

Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride and professionalism

Ingenuity: We are solution oriented and innovation focused