Senior Director of Insights and Analytics (Marketing)

Position Summary: Director of Insights & Analytics (hybrid)

Key Responsibilities

• Strategic Leadership
• Lead the vision, strategy, and evolution of the Insights & Analytics function in support of
  
  

enterprise marketing and growth objectives.

• Serve as the senior strategic advisor on consumer, patient/family, and referring physician
  
  

insights, analytics, segmentation, brand measurement, competitive intelligence, and

campaign effectiveness.

• Develop and operationalize a multi-year roadmap for research, measurement,
  
  

dashboarding, and advanced analytics capabilities.

• Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and
  
  

data leaders to ensure insights and analytics are aligned to organizational priorities.

• Build a culture of evidence-based decision-making across the department and broader enterprise.
• Consumer and Physician Insights / Research
• Lead the enterprise consumer and referring physician insights agenda to deepen
  
  

understanding of audience needs, preferences, perceptions, behaviors, motivations, and

barriers.

• Design and oversee qualitative and quantitative research across a wide range of business
  
  

Needs, Including

• Audience and market understanding
• Referring physician attitudes, preferences, and referral drivers
• Consumer/patient-family decision-making
• Brand and message testing
• Customer journey mapping
• Service line/foundation-specific research
• Competitive and market landscape assessments
• Marketing campaign impact studies
• Establish research standards, methodologies, vendor management practices, and insight
  
  

dissemination processes.

• Translate research findings into strategic recommendations for marketing, messaging,
  
  

access, experience, growth, and relationship-building initiatives.

• Brand Health Tracking and Competitive Intelligence
• Develop and lead an enterprise brand health measurement strategy, including awareness,
  
  

consideration, preference, perception, differentiation, and reputation tracking.

• Monitor brand performance over time and identify drivers of change across key audiences
  
  

and markets.

• Lead competitive intelligence efforts to assess market dynamics, competitor positioning,
  
  

messaging, service offerings, media activity, and emerging trends.

• Integrate brand, market, and competitive insights into strategic planning, campaign
  
  

development, and growth recommendations.

• Segmentation and Audience Strategy
• Lead development of an enterprise segmentation strategy for consumers and, where
  
  

relevant, referring physicians.

• Define audience segments using research, demographic, psychographic, attitudinal,
  
  

behavioral, CRM, and utilization data.

• Partner with marketing, CRM, digital, and strategy teams to operationalize segments
  
  

across campaign planning, personalization, content, channel strategies, and journey

orchestration.

• Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.
• Analytics Leadership
• CRM Analytics and Lifecycle Measurement
• Campaign Performance and Optimization
• Dashboard and Self-Service Reporting Strategy
• AI-Enabled Analytics and Insight Generation
  
  

Education: Bachelor's Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.

Experience: 10+ years experience.

The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting.

Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.