About Us

Established in 1900 and publicly listed in Singapore since 1969, Yeo’s is one of Singapore’s oldest homegrown brands. With a strong penchant for innovation and high-quality standards, it has kept ahead of its time in developing a wide repertoire of food and beverage products, meeting the ever-changing needs of consumers. Today, Yeo’s brand has successfully penetrated into countries like Malaysia, Indonesia, Cambodia, China and cities like New York, London, Paris, Melbourne, Hong Kong and many more. A homegrown brand that enjoys accolades of awards including the recently awarded SPBA 2016 – Regional Brand, SPBA 2015 – Heritage Brand, AVA Food Excellence Safety Award – Platinum, SBP Singapore Productivity Award and many more.

Purpose of Position:-

We are seeking passionate and results-driven Regional Sales Executive / Senior Executive to lead and expand our sales operations within a designated geographic area. The ideal candidate is a strategic thinker and skilled communicator who can drive sales growth, build strong customer relationships, yet be able to work independently.

WHAT YOU NEED TO DO:

[A] Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
• Collaborate with senior management to define sales goals, budgets, and performance metrics.
• To plan and work with distributors for quarterly and yearly sales orders and business plans.
• Plan and organize regional trade shows, events, market visits, and other trade-related activities/promotions
• To manage & monitor our product distribution, depth of stock & merchandising/display.

[B] Customer Relationship Management:

• Build and maintain strong relationships with key customers, partners, and stakeholders by providing support, information, and guidance.
• Understand customer needs and preferences to tailor sales strategies and solutions that meet their requirements.
• Ensure exceptional customer satisfaction and address any issues or concerns promptly.

[C] Sales Execution:

• Lead by example and actively participate in sales activities, including prospecting, presentations, negotiations, and deal closures.
• Monitor sales pipelines, forecasts, and sales performance metrics to ensure consistent progress toward targets.
• Collaborate with cross-functional teams to deliver seamless customer experiences and timely order fulfillment.
• Responsible for regional revenue & profit targets.

[D] Market Expansion and Business Development:

• Identify new market segments, distribution channels, and business opportunities for growth.
• Develop and nurture partnerships and alliances that enhance the company's market presence and reach.

[E] Reporting and Analysis:

• Prepare regular sales reports, forecasts, and analyses for senior management.
• Provide insights and recommendations based on market trends, customer feedback, and sales data.
• Develop, manage & execute regional monthly & yearly business plans.

WHAT YOU NEED TO HAVE:

• Bachelor's degree in Business, Marketing, or related field
• Preferably someone with experience in F&B or FMCG industries
• Strong understanding of sales methodologies, market dynamics, and customer relationship management.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze data, interpret insights, and make informed decisions.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel within the region as needed.
• Ability to multitask and work efficiently under pressure.
• Great advantage for candidate able to communicate in English/Mandarin/Vietnam/Korean language.