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Product Marketing Manager
Hai Robotics
linkedin
Atlanta Metropolitan Area
5-10 years
Not Disclosed
Full time
27 April 2026
Top Skills:
AutomationBrand AwarenessBusiness ModelCompetitive AnalysisCustomer CommunicationData AnalysisGo-to-market StrategyGtmIndustrialIndustry TrendLayout DesignLifecycle ManagementLogistics ManagementProduct IntroductionProduct LaunchProduct ManagementProduct PlanningProduct SelectionProduct StrategyProduct TrainingProject ManagementSale

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Job Responsibilities

- Product Strategy Execution: Collaborate with product teams to develop and implement Go-to-Market strategies based on regional industry trends and customer needs, defining product positioning, key solution offerings, and competitive tactics.

- **Solution Design & Guidance:** Design competitive automation solutions tailored to customer business scenarios using the company’s product portfolio, including data analysis, product selection, solution competitiveness assessment, and support the execution of key projects.

- **Customer Needs Discovery & Translation:** Deeply understand customer business models and pain points, conduct early-stage KA research and interviews, and effectively translate requirements into deliverable product or solution logic.

- **Market & Industry Analysis:** Perform systematic research on regional and segment-specific industries, build market maps, customer profiles, and competitive analysis reports to support product planning and sales strategies.

- **Cross-Cultural Project Collaboration:** Act as a regional representative and bridge to headquarters, coordinating resources across technology, delivery, and sales teams to ensure smooth product introduction into different markets.

- **Brand & Solution Promotion:** Organize internal and external product training, solution presentations, trade shows, and technical exchange activities to enhance brand awareness and customer acceptance.


Qualifications

- Bachelor’s degree or above, preferably in Mechanical Engineering, Industrial Engineering, Automation, Logistics Management, or related fields.

- 3+ years of relevant experience in warehouse logistics or logistics automation industry; experience in To B product management or solution design is preferred.

- Familiarity with logistics automation equipment, business processes, and typical scenarios, with cross-industry customer communication experience.

- Knowledge and hands-on experience in product launch, product operations, lifecycle management, and other GTM-related functions.

- Strong communication, presentation, and project management skills, with the ability to coordinate cross-departmental and cross-cultural teamwork.

- Proficiency in 2D layout design and standard office software.

- Fluent in English (listening, speaking, reading, and writing), with the ability to independently write English product documents and present to customers.

- Strong self-motivation and learning ability, with a proactive approach to overcoming challenges and driving tasks to completion.