Overview

The Marketing Specialist supports ideas and execution of marketing initiatives by coordinating content projects, creating and managing email campaigns, and assisting the sales team with planning and campaign preparation. This role is responsible for ensuring marketing activities are organized, accurately executed, and aligned with departmental priorities, serving as the coordination point for partner-related marketing activities to ensure deliverables are completed accurately and on schedule.

Key Responsibilities

Content & Marketing Projects

• Write, develop, and execute marketing content projects (e.g., emails, one-pagers, presentations, social posts, internal communications)
• Maintain and coordinate timelines, approvals, and version control for marketing deliverables
• Assist with proofreading, copy edits and content formatting to ensure brand consistency, accuracy and quality.
• Contribute to marketing campaign planning, including ideation, messaging, and channel selection.
• Bring forward new ideas to improve campaign performance and engagement.
• Use campaign results and data to inform future marketing strategies.

Email Campaign Management

• Build, schedule, test, and deploy email campaigns using marketing automation tools.
• Manage email lists, segmentation, campaign performance, and reporting (e.g., open rates, click-through rates), including identifying insights and optimization opportunities.
• Coordinate with internal stakeholders to ensure campaigns align with messaging and timing goals

Sales Support & Planning

• Work closely with the sales team on campaign planning, outreach support, and promotional materials.
• Assist in preparing sales enablement assets such as email templates, decks, and campaign briefs
• Coordinate marketing calendars to align with sales priorities and initiatives
• Organize and maintain sales collateral (decks, one-pagers, and case studies) so they are always up-to-date and accessible.

Associations, Channel Partners & Affinity Groups

• Coordinate marketing deliverables and campaign requirements for associations, channel partners, and affinity groups
• Manage timelines, asset requests, approvals, and distribution needs across partner initiatives
• Ensure partner-facing materials align with brand standards and messaging guidelines
• Track partner marketing activities, commitments, and deadlines

Administrative & Coordination Support

• Maintain organized records of campaigns, assets, and performance metrics
• Track tasks, deadlines, and follow-ups across marketing and sales initiatives
• Provide general support to ensure marketing programs run smoothly and efficiently

Qualifications

• Minimum 3 years of experience in marketing or marketing support
• Experience with email marketing or marketing automation platforms (HubSpot preferred)
• Familiarity with CRM systems (HubSpot, Salesforce, etc.)
• Working knowledge of digital marketing metrics and reporting
• Experience supporting B2B marketing initiatives
• Proficiency with Google Workspace or Microsoft Office

Skills

• Strong organizational and project coordination skills
• Excellent written communication, proofreading, and editing abilities
• High attention to detail and accuracy
• Ability to manage multiple projects and deadlines
• Comfortable working cross-functionally with marketing, sales, and leadership teams
• Experience supporting healthcare/dental services marketing preferred
• Experience coordinating partner / association marketing initiatives