Market Senior Marketing Manager
White Lodging
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Job Description
Compensation starts at $85,000!
This position supports five separate hotels that comprise Marriott IndyPlace: JW Marriott Indianapolis, Marriott Indianapolis Downtown, Courtyard by Marriott, SpringHill Suites by Marriott, and Fairfield by Marriott.
Who We Are
White Lodging develops and operates a portfolio of award-winning, premium-brand hotels, rooftop bars, and restaurants in some of the country’s best cities to live. We know that the hospitality business, like life, is about how you make people feel. That’s where you come in. You’ll help bring the virtue of hospitality to life while we create an environment that allows you to be your best self and grow.
Summary
The Senior Marketing Manager drives demand and revenue for hotel and restaurant outlets by developing and executing strategic, multi-channel marketing initiatives. This role blends creativity with analytics, partnering closely with Sales, Revenue Management, and Food & Beverage teams to align marketing strategies with business goals and deliver measurable results.
What You’ll Do
- Develop and execute integrated marketing strategies across digital, social, email, PR, and on-property channels.
- Manage brand positioning, messaging, and online presence, including website updates and guest-facing platforms.
- Oversee social media strategy and content creation, directly or in partnership with agencies.
- Plan, execute, and analyze email marketing campaigns to drive engagement and revenue.
- Collaborate on marketing calendars, ensuring alignment with property goals and seasonal initiatives.
- Analyze campaign performance and build monthly reports to track KPIs and ROI.
- Identify and activate local partnerships, sponsorships, and advertising opportunities.
- Serve as the on-property brand liaison, supporting events, activations, and programming.
- Partner with Sales, Rooms, and F&B teams to develop and promote offers and experiences.
- Attend Revenue and F&B meetings to identify opportunities and align strategies.
- Support creative development for digital and print materials using tools like Canva or Adobe platforms.
- Manage relationships with agencies, vendors, and partners to ensure projects are delivered on time and within budget.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Experience managing social media platforms and digital marketing campaigns.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Excellent project management and organizational abilities.
- Strong communication skills with the ability to present insights clearly to various audiences.
- Ability to multitask and prioritize in a fast-paced environment.
- Detail-oriented mindset with a focus on driving revenue and measurable results.
- Experience working cross-functionally with internal teams and external partners.
- Medical, Dental, and Vision insurance (starting Day 1)
- Life Insurance and Disability Insurance
- Paid Parental Leave
- DailyPay option
- Employee Assistance Program (EAP)
- 401(k) with company match
- Vacation/Paid Time Off (PTO) with rollover
- Complimentary wellness tools
- Unlimited referral bonuses
- Leadership development and tuition reimbursement
- Discounts on hotel rooms, dining, and other travel/entertainment experiences
- Multiple hotels in each market = more opportunities for growth
About The Company
White Lodging
White Lodging, established by hospitality icon Bruce White in 1985, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. We focus on hiring and developing hospitalitarians that are committed to exceptional service and fostering meaningful connections. We develop, own and manage a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of more than 50 premium hotels; a private collection of world-renowned luxury ranches; 40 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published.
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