Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Department Overview

We are building a world-class first to market technology capability that will impact over 70 million customers each day. In service of this goal we are seeking a Director of Product to help drive the roadmap, definite business requirements, and manage the scope of this new first to market ad tech capability.

Duties

• Lead the vision, strategy, and execution of the product portfolio for a new adtech platform
• Oversee the full product lifecycle, from ideation to market launch, ensuring scalable and differentiated offerings that drive measurable impact
• Define and own the product strategy, ensuring alignment with corporate growth objectives and evolving market dynamics
• Partner with executive leadership to set product priorities, investment strategies, and OKRs
• Lead the ideation, design, and launch of ad products, including on-site, off-site, programmatic, and in-store displays
• Oversee the product roadmap for self-serve tools, data clean rooms, attribution models, and retail data APIs
• Use insights from analytics A/B testing, and customer feedback to optimize product performance
• Collaborate with external AdTech and MarTech partners to enhance platform capabilities and integrations
• Lead the development of a connected adtech platform integrating with multiple vendor partners and internal McDonald’s digital channels

 

Key Deliverables

• Cohesive product vision and multi-year roadmap 
• Adtech product portfolio (including on-site, off-stie, in-store media, audience targeting, and measurement tools)
• Data-driven attribution model, analytics, and reporting

Qualifications

• 10+ years of product leadership experience including ownership of enterprise-scale platforms deployed across global markets
• Proven ability to lead within highly matrixed, Fortune 100-scale organizations and influence senior executive stakeholders
• 5+ years building and developing high-performing product teams, including experience establishing governance and operating models
• Demonstrated success integrating third-party technology partners into complex enterprise ecosystems
• Strong financial acumen owning enterprise product P&L and business case development
• Deep understanding of AdTech, MarTech, first-party data strategy, and privacy-compliant measurement frameworks
• Experience in distributed retail or franchise environments preferred 

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $195,371 - $244,214 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information: 

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. 

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan. 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment.