The Opportunity

We are seeking a Growth PM Lead to drive user acquisition, activation, engagement, retention, and monetization for video products. This leader will own the end-to-end growth strategy across the desktop product experience and partner closely with Product, Engineering, Design, Data Science, Marketing, and Finance.

This role requires deep expertise in experimentation frameworks, A/B testing, behavioral analytics, and data-driven product decision-making, combined with strong product intuition and customer empathy.

Growth Strategy & Roadmap

• Define and lead the growth strategy

• Identify high-impact growth opportunities using data, research, and experimentation.

• Own and prioritize a growth roadmap tied to clear business impact.

Experimentation & Optimization

• Build and scale an experimentation culture within the team.

• Design, launch, and analyze A/B experiments across onboarding, feature discovery, pricing/packaging, and retention.

• Establish guidelines for statistical rigor, guardrail metrics, and experiment governance.

• Drive rapid test-and-learn cycles

Cross-Functional Leadership

Work in close coordination with:

• Engineering to implement experimentation infrastructure

• Design & UX Research to optimize onboarding and feature discovery

• Marketing to align product growth levers with acquisition strategies

• Finance & Data Sciences to quantify business impact

Customer & Market Insights

• Develop a deep understanding of video creators across segments (beginners to professionals)

• Use qualitative and quantitative inputs to identify friction points in the user journey

Qualifications

• 10+ years in Product Management, with significant focus on growth, experimentation, or optimization

• Proven experience leading experimentation programs at scale (split testing, cohort analysis, funnel optimization)

• Experience working on desktop software, SaaS, or subscription-based products preferred

• Experience in creative tools, creator economy, or pro-sumer products is a strong plus

• Experience influencing cross-functional teams without direct authority

• Track record of shipping measurable growth impact

• Ability to mentor teams on experimentation guidelines

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our , , , comprehensive , the , the we serve, and how you can help us advance our mission of empowering everyone to create.

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