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Senior Analyst- Customer Marketing (Bangkok Based, relocation provided)

Agoda

DelhiFull time2-5 yearsNot Disclosed

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Job Description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Opportunity:

The Customer Marketing Team is looking for a Analyst/ Senior Analyst who is ready to help us take our Channels performance to the next level.

As an Analyst/ Sr.Analyst, CRM you will be working with all kind of customer, traffic and engagement data to deliver insights that will shape the Strategy of our team and to help us collect and understand Agoda’s Customer’s needs, desires and behaviour.

Some typical questions that we are trying to answer are:

  • What do customers care about the most, and what drives them to action? How can we best address it?
  • How do we define that a Customer is Engaged? And what’s the correlation between Engagement and LifetimeValue?
  • What kind of behaviour are predictive of the value of a customer? Can we get more customers to show it, and how?
  • Is there a right sequence of information to deliver? What is the best channel for each customer and campaign? And how often can/should we get in touch? What should the message look like?

In this Role, you’ll get to:

  • Analyze: new ideas come from data and tests. Segment the userbase, understand their patterns, react to change in demand and identify new opportunities to deliver value.
  • Test: prove your findings by A/B testing changes to any of our communication products. Define your hypothesis, design the framework, launch the campaign, collect and analyze the results of large scale, quick delivery tests.
  • Innovate: Learn and develop new features, develop models we can use for optimization, build business cases for completely new implementations, and help us push the boundaries a little further every day.

This role is good for you if you:

  • Are naturally curious, with a focus on value: deliver all kind of insights, prioritizing by impact
  • Value independence and ownership: you will get goals and projects, not so much tasks
  • Have the ambition to make a difference: innovation and drive are necessary to succeed
  • Are ready to challenge anything: data matter, not opinions, seniority or common knowledge

What you’ll Need to Succeed:

  • A proactive, self-driven, exploratory approach to data
  • At least 2 years of experience in analytically focused positions
  • Good Hadoop/SQL and Tableau knowledge
  • Good knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)

It’s Great if you Have:

  • Experience with Customer Marketing/Customer Behaviour data
  • Working knowledge of Python or R
  • Master’s Degree or higher from top university in a quantitative or marketing subject (statistics, engineering, digital marketing, financial modelling, etc.)

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Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.

Discover More About Working At Agoda

  • Agoda Careers https://careersatagoda.com
  • Facebook https://www.facebook.com/agodacareers/
  • LinkedIn https://www.linkedin.com/company/agoda
  • YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

About The Company

Agoda

Agoda is transforming travel for millions of customers across the globe. Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq: BKNG), Agoda has a network of over 4,500,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 39 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 6,900 professionals from 90+ nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great. For properties seeking partnership with Agoda, visit https://connect.agoda.com

Company Size5000-10000
HeadquartersSingapore, Singapore
IndustrySoftware Development
TypePublic Company
Specialitiesinternet, software engineering, online travel, tech, e-commerce, software development, travel and tourism, data engineering, hotels, and information technology

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