NaukriPosted on 2026-05-27
Online Marketing Professional
Makemytrip
GurugramFull time1-2 yearsNot disclosed
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roidrivingpricingwritingretentioncampaignsmarketingreporting + 21 more
Job Description
About the Opportunity
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Role: Online Marketing
Level: Assistant Manager
Reporting To: Manager - Performance Marketing
Location: Gurugram
About the Role The role is accountable for driving scale, efficiency, and ROI across Hotels performance and remarketing channels - including Google Hotel Ads, GDN, Facebook, TripAdvisor, and Trivago. The role involves translating business requirements into channel-level plans to deliver Room Nights, Shoppers, and New Users, while strengthening pricing signals, attribution accuracy, and data accessibility. The incumbent will own end-to-end reporting and drive actionable insights to improve campaign effectiveness and overall business impact.
What will you be doing: - Develop and execute effective performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
- Perform A/B testing and other experiments to optimize ad copy, landing pages, and other elements to improve conversion rates
- Leverage data and analytics to improve marketing efficiency and deliver targeted business outcomes.
- Collaborate with the content and design teams to create compelling and relevant ad copies and landing pages that align with our marketing objectives.
- Build and manage experimentation frameworks to uncover new growth opportunities and drive incremental efficiency.
- Partner cross-functionally with Category, Revenue, and Supply teams to strengthen competitiveness within the meta-search ecosystem, and with Product teams to improve on-site conversion.
- Utilize tools such as Google Analytics and other third-party platforms to track performance, derive insights, and present findings through both ad-hoc and recurring reports.
- Operate effectively across both strategic and execution layers - identifying growth opportunities while managing campaign execution, optimization, and performance analysis.
- MBA from a reputed institute with 1-2 years of experience in marketing, preferably within performance or growth-focused roles.
- Strong knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and performance tracking.
- Experience of new Google Ads types/formats (e.g., performance max) is preferred
- Experience working with analytics and attribution tools (e.g., Google Analytics, Appsflyer, MMPs).
- Proficiency in data-driven decision-making with the ability to interpret complex datasets.
- Strong communication, stakeholder management, and problem-solving skills.
- Analytical Thinking Data Proficiency - Strong numerical aptitude with the ability to interpret data, perform quantitative analyses, and apply basic statistical concepts to drive informed decision-making.
- ROI Focus Optimization - Continuously monitor and optimize campaigns to improve performance, drive efficiency, and ensure a strong return on investment.
- Industry Trends Platform Updates - Stay updated with the latest digital marketing trends, algorithm changes, platform updates, and industry best practices to keep strategies relevant and competitive.
- Adaptability Agility - Quickly adapt strategies based on performance data, new developments, platform changes, and evolving market conditions.
- Tracking Tagging - Implement and manage tracking codes and tags to accurately measure and report on campaign performance.
- Customer Insights - Develop a strong understanding of customer behaviour, preferences, and pain points to create more targeted, relevant, and effective campaigns.
- Organization Project Management - Strong organizational and project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
- Ownership Collaboration - Ability to work independently with a high sense of ownership while also collaborating effectively in a fast-paced, deadline-driven environment.
- Communication Skills - Excellent written and verbal communication skills with the ability to clearly present ideas, strategies, and performance insights.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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