Role Overview:

The role is responsible for leading international and domestic marketing initiatives for the head office team, with a primary focus on international marketing and domestic marketing . The role requires driving brand visibility, patient engagement and strategic marketing campaigns across global and Indian markets.

Key Roles and Responsibilities:

International Marketing

• Lead international branding and strategic marketing initiatives across multiple global markets.
• Manage relationships with marketing, digital and creative agencies.
• Oversee social media management and digital communication for international pages.
• Coordinate with international SPOCs and partners across 10 countries for campaign execution and market activations.
• Support international patient acquisition and brand-building initiatives.

Domestic Marketing

• Conceptualize and execute patient-focused brand campaigns to drive walk-in patient footfall across hospitals in India.
• Manage existing customer engagement and patient loyalty programmes.
• Lead nationwide health day campaigns, awareness initiatives and on-ground activations across hospital units.
• Analyze campaign performance and generate actionable marketing insights.

Experience & Qualifications

• MBA / Master's degree in Marketing or Healthcare Management.
• 6–10 years of marketing experience, preferably in healthcare, hospitality or multi-location consumer services.
• Strong experience in branding, agency management, campaign management, digital marketing and stakeholder coordination.
• Excellent communication, analytical and project management skills.
• Proven experience in a brand communications project.