Marketing Manager
Gensler
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Job Description
Our depth of expertise spans disciplines—from aviation and transportation to education, hospitality, retail, technology and more. At our core we embody an entrepreneurial spirit, always looking ahead for new ways to innovate and add to our clients' success. We share the belief that design has the power to transform organizations and change lives; whether we’re refreshing a retailer’s brand, planning a new urban district or designing a super tall building.
Our work reflects an enduring commitment to sustainability, and we believe that a diversity of voices and cultures is one of the most powerful strategic tools for securing lasting competitive advantage.
As the world’s largest design firm, Gensler has a unique obligation and opportunity to focus on sustainability in the built environment. We deepened our commitment to combat the impact on climate change in the built environment when we launched Gensler Cities Climate Challenge (GC3) in 2019. This is our pledge to meet an ambitious goal: the elimination of all greenhouse gases from our work by 2030.
Your Role
Gensler Bangalore office is seeking a creative, collaborative, experienced professional to join our office as a Marketing Manager. The role will be a vital member of the office, working directly with the leadership in Bangalore office and Regional Marketing Director as a key source of knowledge and leadership for the marketing team in Bangalore.
The ideal candidate will bring a superior strategic outlook and “make it happen” leadership skills, along with impeccable organization and project management. The marketing manager will lead a talented team of marketing coordinators and specialists, working together to produce materials in support Gensler’s business development efforts, including writing and designing proposals, presentations, and other collateral.
Our ideal candidate is a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. The marketing manager will also work closely with the regional marketing and PR leadership and will join a tight-knit regional marketing group. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.
The marketing manager will also lead the department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. The marketing manager communicates the marketing department’s efforts to office and regional leadership and ensures both project data and client relationship information is tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.
What You Will Do
The marketing manager is responsible for project-level success of office marketing, communication & PR efforts and supporting FW and Regional marketing projects and initiatives:
- Clear and constant communication with Business Development (BD) leaders, weekly BD meeting/reporting (via salesforce) with senior staff
- Knows firm portfolio in detail, understands practice area capabilities, actively seeks out firm's best practices for use in office PA efforts
- Conducts internal and external research on new opportunities, prospective clients and practice areas.
- Leads strategy meetings with BD champions
- Creates pitch strategy/budget with BD champion including research, network mapping, tasks/milestones, reviews and delivers pitch strategy throughout process
- Researches targets, internal relationships, company history, market position; ensures client or 3rd party Q&A and site visits
- Concept/write/design new material as needed to support marketing programs
- Manages daily workload/staffing for marketing team
- Support regional marketing initiatives as part of the senior members of the marketing team in APME
- Be the point person and responsible for Bangalore for Firmwide related projects (permissions, publications, submissions, etc.)
- Seeks out and implements process and content improvements
- Coaches peers on new ideas
- Mentors and trains junior team members in best practices while also inspiring them to be proactive in their own professional development
- Maintains consistency of marketing deliverables, alignment with firm brand program, participates in design reviews with FW and regional marketing team
- Maintains resources & information systems: ordering materials, updating project documentation, resumes, image libraries, support award submissions
- Oversees local PR & communications efforts including: media, events, sponsorships, and photography
- Leads local internal communications as relevant
- Other responsibilities as assigned
- 10 to 15 years of professional experience in a marketing role, preferably for an architecture, design, engineering, construction, or industry-related firm
- Bachelor’s degree in Architecture, Marketing, Communications, Journalism, Graphic Design, or adjacent field
- Strong graphic design sensibility and written/verbal communication skills
- Experience managing significant marketing projects independently, working closely with senior staff and leadership on marketing initiatives
- Experience managing a team – hiring, training, mentorship, and leading talent
- Experience strategically partnering and supporting senior staff on business-critical projects
- Self-motivator with strong organizational and intra-personal skills; a great collaborator
- Fluent in InDesign and Microsoft Office. Familiarity with other Adobe Creative Suite software, and Salesforce is a plus.
As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From internal design competitions to research grants to “Well-being Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability and wellness programs. We also offer profit sharing and twice annual bonus opportunities.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
About The Company
Gensler
Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything we do is guided by our mission: To create a better world through the power of design. We believe the power of design can spark positive change and create a future that promotes equity, resilience, and wellbeing for everyone. Gensler was named one of Forbes’ Best Large Employers in 2024, and our award-winning culture has been recognized by Fast Company as one of the Top 10 Best Workplaces for Innovators in 2024. Our people-first philosophy is centered on the core ideas of diversity empowerment, impact, community, respect, and growth. You can learn more about our commitment to creating an inclusive and diverse workplace at https://www.gensler.com/careers#diversity.
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