About Role: We're hiring a Growth Hacker to drive rapid user acquisition and revenue growth through data-driven experimentation. You'll blend marketing creativity with analytical rigour to find and scale what works fast.

Role & Responsibilities:

• Own growth strategy across the AARRR funnel Acquisition through Revenue.
• Run high-velocity A/B tests on landing pages, ad creatives, and product flows.
• Identify, test, and scale acquisition channels SEO/SEM, Paid Social, Content, Referral Loops.
• Optimise conversion funnels and reduce drop-offs at every stage.
• Set up tracking (GA4, GTM, pixels) and report on growth KPIs.
• Build automated nurturing sequences Email, SMS, and WhatsApp.
• Collaborate with Product and Engineering to embed growth levers into the product.

Preferred Candidate Profile:

• 3 to 6 years in growth / performance marketing,
• preferably in fintech or a high-growth startup.
• Deep expertise in at least 12 channels (Paid Ads, SEO, or CRO).
• Proficient with Google Ads, Meta Ads, GA4, and marketing automation tools.
• Comfortable with HTML/CSS basics, tag managers, and tracking setup.
• Strong copywriting skills for conversion-oriented creatives.
• Data-first mindset you treat failed experiments as data points.
• SQL or Python for data analysis.
• Experience with ASO, affiliate marketing, or product-led growth.
• Familiarity with India-specific channels WhatsApp Business API, vernacular content, UPI campaigns.
• Prior BFSI / lending / NBFC experience.

Key Performance Indicators:

• CAC
• LTV
• LTV : CAC Ratio
• Conversion Rate
• Experiment Velocity
• Channel ROAS
• Churn Rate