Market Execution Executive (Trade Marketing)
Reliance Retail
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Job Description
- Assist Market Execution Manager in planning and deployment of activation strategy and initiatives in line with various brand objectives, across various consumer touchpoints, including online and offline channels
- Execute brand activation campaigns, including experiential marketing events, product launches, sponsorships and promotional activities
- Implement channel activation plans that encompass trade promotions, point-of-sale (POS) materials, Primary and secondary merchandising in Modern Trade stores and other relevant initiatives to drive sales and brand presence
- Design and implement channel loyalty plan to drive store loyalty and share growth in relevant channel. Design and implement initiatives to augment consumer loyalty
- Monitor and evaluate the effectiveness of brand and channel activation initiatives through data analysis, consumer feedback, and market research
- Identify opportunities for improvement and implement strategies to optimize campaign performance
- Collaborate with internal stakeholders such as sales teams, trade marketing, and brand managers to align on channel strategies, provide guidance, and drive execution excellence
- Manage trade promotion programs to maximize sales, increase market share, and optimize promotional spend, while ensuring alignment with brand strategies and customer requirements
- Build and maintain strong relationships with key channel partners, distributors, retailers, sales team, merchandising team and other stakeholders to drive collaboration and foster mutually beneficial business partnerships.
About The Company
Reliance Retail
Reliance Retail is the retail initiative of RIL and an epicentre of our consumer-facing businesses. It has been ranked as the fastest-growing retailer in the world. It is ranked 53rd in the list of Top Global Retailers and is the only Indian Retailer to feature in the Top 100. It is the largest & the most profitable retailer in India with the widest reach. It has nearly 249 million registered customers buying across all its formats. It recorded more than 780 million footfalls across all its stores in FY23, a scale unmatched by any other retailer in India. With over 3 Million daily transactions, Reliance Retail operates at a scale unparalleled in the Indian retail industry and continues to enrich the quality of lives of millions of Indians every day. Corporate frauds have become rampant, we wish to caution all potential job seekers that Reliance Industries Ltd. & its Group Companies: 1. Do not charge any job seeker any money or deposit for giving employment offers and interviews or for providing laptop/uniform. 2. Do not appoint any Agents, Agencies, or Individuals to make or issue offers of employment or benefits on their behalf. 3. Do not ask for personal documents like mark sheets, PAN Card, Aadhaar Card, CV to be shared through WhatsApp or any other social media platform 4. Do not communicate using personal email IDs like Gmail, Yahoo, Hotmail, Outlook, etc. All official communications related to employment are done using an email address ending with “@ril.com”. 5. Reliance Industries Ltd. and its Group Companies will neither be responsible for losses arising out of any fraudulent transactions nor bound by any fraudulent offers. 6. As a responsible employer we have also developed a “Validate Your Offer” tab on our career page which can validate authenticity of offer released to candidates. It will be in our mutual interest that should there be any suspicious activity pertaining to fraudulent enrolment noticed, report to rr.vigilance@ril.com.
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