Role & responsibilities

Roles & Responsibilities

• Plan and execute 360 integrated marketing campaigns across ATL, BTL, Digital, Retail, and PR channels
• Drive end-to-end campaign management including ideation, execution, monitoring, and post-campaign analysis
• Ensure consistent brand messaging across all consumer touchpoints in line with brand strategy
• Support product launches and GTM strategies with impactful communication plans
• Collaborate with Media teams for campaign planning, media strategy, and performance optimization
• Work closely with PR teams to align communication across earned, owned, and paid channels
• Partner with Sales and Retail teams to translate campaigns into strong in-store visibility and activations
• Execute BTL initiatives, retail campaigns, brand events, and POSM deployment
• Track and analyze campaign performance, ROI, and key marketing KPIs; suggest optimization strategies
• Develop consumer insights and market understanding to drive effective communication strategies
• Monitor competitor activities and market trends in the consumer electronics/smartphone category
• Manage agency relationships including creative, media, and production partners
• Support marketing budget planning and utilization ensuring cost efficiency
• Coordinate with cross-functional teams (Product, E-commerce, Digital, Global IMC) for seamless execution

Preferred candidate profile

• 47 years of experience in Integrated Marketing / Brand / IMC roles, preferably in consumer electronics, smartphones, or technology brands
• Strong understanding of 360 marketing (ATL, BTL, Digital, Retail) with proven campaign execution experience
• Demonstrated ability to manage end-to-end product launches and high-impact marketing campaigns
• Solid grasp of brand building, brand positioning, and communication strategy
• Strong consumer insight orientation with the ability to translate market understanding into effective campaigns
• Experience working with media planning, PR, and agency partners
• Exposure to retail marketing / BTL activations / on-ground campaigns is highly preferred
• Analytical mindset with experience in campaign performance tracking, ROI analysis, and marketing KPIs
• Excellent stakeholder management skills with the ability to collaborate across Sales, Product, Retail, PR, and Digital teams
• Comfortable working in a fast-paced, dynamic, and cross-functional environment
• High ownership, execution-driven, and result-oriented approach
• Strong communication and storytelling skills

Good to Have

• Experience working with global teams / international brand alignment
• Familiarity with consumer electronics or smartphone market trends in India
• MBA in Marketing or related field