Influencer Marketing || MNC || Mumbai (Borivali East)
Randstad
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Job Description
We are hiring for one of our multinational client for the role of Influencer Marketing role. PFB the detais:
Role: Influencer Marketing
Location: Mumbai (Borivali East)
- Influencer Scouting
Key Responsibilities:
•Influencer Sourcing: Identify and source suitable male and female influencers, content creators, and models across Instagram, YouTube, and emerging platforms.
•Creator Evaluation: Evaluate creators for brand fit based on audience relevance, engagement metrics, and content quality.
•Trend Monitoring: Track digital trends and rising creators to keep the brand aligned with current social media movements.
•Database Management: Maintain and update a well-structured influencer database with key creator details.
•Team Coordination: Coordinate with the Influencer Marketing Team for onboarding, communication, and timely execution of campaign deliverables.
•Profile Shortlisting: Share shortlisted profiles and insights to support campaign planning and decision-making.
- Content Creation
Key Responsibilities:
•Conceptualizing the content: Conceptualizing the content of the video explaining it to the influencer to promote brand messages through video content.
•Coordinate Video Production and Release: Work closely with influencers and creative teams to plan, produce, and release high-quality video content in line with campaign objectives.
•Monitor Campaign Performance: Track and analyze video campaign performance, providing insights and recommendations for improvement.
•Stay Updated with Trends: Keep up-to-date with the latest trends in influencer marketing, social media platforms, and video content strategies.
•Ensure Brand Consistency: Ensure all influencer video content aligns with the brand's identity and values.
•Manage Relationships with Influencers: Maintain positive relationships with influencers and ensure clear communication and collaboration.
•Script Review and Adaptation: Review and adapt scripts to synchronize with influencer stories and emerging trends to visualize compelling stories.
Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471
About The Company
Randstad
Randstad is the world’s largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. We have a deep understanding of the labor market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their working life. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. In 2022, in our 39 markets, we helped more than 2 million people find a job that feels good and advised over 230,000 clients on their talent needs. We generated revenue of €27.6 billion. Randstad N.V. is listed on the Euronext Amsterdam. For more information, see www.randstad.com
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