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Director - Performance Marketing
upGrad
linkedin
Bengaluru, Karnataka, India
10-14 years
Not Disclosed
Full time
05 May 2026
Top Skills:
AiContent CreationCustomer AcquisitionDemand GenerationMarketing CampaignP&lPerformance MarketingPerformance OptimizationPipelineRetargetingSeoStakeholder Management

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Job Description iconJob Description
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Director – Performance Marketing

Location: Bangalore | Experience: 10–14 Years


Role Overview:

We are looking for a dynamic Director – Performance Marketing to lead and scale our global marketing efforts. This is a high-impact, P&L-driven role focused on driving demand generation, optimizing customer acquisition, and accelerating pipeline growth across paid and organic channels.


What You’ll Do

Own Growth & Demand Generation

  • Lead end-to-end performance marketing and own the marketing P&L
  • Drive scalable demand generation across paid and organic channels
  • Improve lead quality, conversion rates, and overall funnel efficiency
  • Optimize CAC, ROI, and channel performance

Scale Paid & Organic Channels

  • Manage and scale paid acquisition across Google, Meta, LinkedIn, retargeting, and affiliates
  • Drive organic growth through SEO, content, and distribution strategies
  • Collaborate with agency partners to ensure strong ROI

Drive Campaigns & Creative Excellence

  • Conceptualize and execute high-impact, full-funnel marketing campaigns
  • Oversee development of ad creatives, landing pages, and content
  • Ensure sharp, differentiated, and customer-centric messaging

Experimentation & Growth Innovation

  • Build and scale new growth levers across email, partnerships, webinars, and referrals
  • Continuously test and unlock new acquisition channels
  • Leverage AI tools for content creation, personalization, and performance optimization

Analytics & Performance Tracking

  • Own key metrics: Leads, Conversion Rates, CAC, ROI
  • Deliver actionable insights and regular performance reports to leadership.


What We’re Looking For

  • 10+ years of experience in performance marketing / growth / product-led growth roles.
  • Proven track record of driving scalable growth and managing large marketing budgets.
  • Strong analytical mindset with expertise in data-driven decision making.
  • Deep understanding of marketing funnels, attribution, and campaign optimization.
  • Exceptional leadership and stakeholder management skills.
  • Ability to blend creativity with performance-driven execution.
  • Adaptability to leverage emerging trends, tools, and AI in marketing.


Why Join Us

  • Own a high-impact growth charter with direct business impact
  • Work in a fast-paced, high-growth environment
  • Opportunity to build and scale marketing at a global level