Digital Web Data Analyst
HP
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Keywords
Job Description
Responsibilities
- Analyze digital and web data to identify trends, patterns, and opportunities that support business decisions.
- Build and maintain reports and dashboards using tools such as Databricks and data sourced from Adobe and GA4 clickstream datasets.
- Translate business questions into clear analytical requirements and deliver accurate, timely insights.
- Work with clickstream and digital interaction data to support performance measurement and optimization efforts.
- Support ongoing improvements to reporting processes and data quality, following established best practices.
- Leverage and develop AI initiatives to achieve operational efficiency unlocks
- Hands-on experience analyzing digital or web data in an analytics role (Adobe, GA4).
- Strong SQL skills for querying and analyzing data, preferably using Databricks or similar data platforms.
- Experience building dashboards and reports in Tableau, Adobe Workspace (or similar BI tools).
- Solid analytical mindset with the ability to interpret data and explain findings to non-technical stakeholders.
- Ability to work independently on assigned tasks with guidance from senior team members.
- Flexibility to attend meetings on occasion during U.S. business hours or adjust working hours to enable overlap with U.S.-based teams
- Exposure to experimentation, optimization, or A/B testing data.
- Experience working in multi-tool analytics environments within large or complex organizations.
- 2–4 years of relevant experience in digital analytics, data analysis, or a related field.
- Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 4-7 years of work experience, preferably in marketing, data analytics, or a related field or an advanced degree with 3-5 years of work experience.
- Analytics Certification
- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
About The Company
HP
Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it. Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so. We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.
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