Deputy Manager - Marketing
Sonalika Tractors
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Job Description
Key Responsibilities
- Develop and implement comprehensive marketing strategies and annual plans aligned with company goals.
- Lead and monitor Meta (Facebook & Instagram) and Google Ads
- Performance campaigns including setup, optimization, and reporting.
- Lead and optimize content marketing initiatives, including blog reviews, social media strategy, guest posting, backlinking, SEO planning, and performance tracking.
- Plan and execute brand and performance campaigns to drive traffic, leads and conversions.
- Manage marketing budgets, ensuring optimal ROI across paid and organic channels.
- Collaborate with internal and external teams for creative development, influencer outreach and partnerships.
- Analyze marketing data, track KPIs, and prepare monthly performance and growth reports.
- Guide and mentor junior team members to enhance their performance and skill sets.
- Ensure brand consistency and quality across all platforms and communication channels.
About The Company
Sonalika Tractors
Sonalika Tractors is the No.1 tractor exports brand from India that serves the farmers across the globe with its customised tractors and farm equipment to meet their farming needs. The company stands proudly among the top 5 tractor manufacturers around the world and is also a leading tractor manufacturer in India. Growing rapidly with its advanced tractors and farm implements, the company is 'Videshon ko Sabse Zyada Export Hone Wala tractor brand’ and has earned the strong trust of 15+ Lakhs farmers in 150 countries. Sonalika’s widest tractor portfolio in 20-120 HP range is manufactured in the World’s No.1 vertically integrated tractor manufacturing plant at Hoshiarpur, Punjab. The company has also taken a quantum leap in the tractor industry by revealing its entire tractor range prices on its official website to ensure transparency in tractor buying process for farmers.
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