Position Title: Content Writer
Location: Bangalore

Overview: We are looking for an experienced Content Writer with a strong understanding of the HRMS and HR technology ecosystem. The role will focus on developing compelling, insight-driven content that supports brand positioning, demand generation, product marketing, and thought leadership across multiple channels.

Key Responsibilities

• Develop high-quality content for blogs, whitepapers, case studies, website pages, and email campaigns.
• Create product-focused content including solution briefs, feature explainers, and product updates.
• Work closely with product, marketing, and sales teams to translate HRMS capabilities into clear value propositions.
• Develop thought leadership content targeting CHROs, HR leaders, and enterprise buyers.
• Manage content for SEO optimization to drive organic traffic and search visibility.
• Create LinkedIn and social media content to support brand and demand generation campaigns.
• Support sales enablement through pitch decks, product narratives, and customer stories.
• Maintain consistency with brand tone, messaging, and positioning.

Key Skills

• 5 to 9 years of experience in content writing for B2B SaaS / enterprise products, with at least 3+ recent years focused on HRMS / Payroll platforms
• Strong experience in creating content for social media platforms
• Strong understanding of HR tech ecosystem, HR buyer personas, and industry trends
• Excellent writing, editing, and storytelling skills with ability to create engaging long-form and short-form content
• Solid knowledge of SEO, including managing content for optimization to drive organic traffic and search visibility
• Ability to translate complex technical product features into clear business value and use-case driven content
• Experience in creating content for multiple formats including blogs, case studies, whitepapers, website copy, and marketing collaterals
• Strong collaboration skills to work with product, marketing, and sales teams in a fast-paced environment

KPIs

• Organic traffic growth from content (3040% YoY)
• Number of marketing qualified leads (MQLs) generated from content assets
• SEO ranking improvement for targeted HRMS keywords
• Content engagement metrics (time on page, downloads, CTR)
• Number of high-impact assets produced (whitepapers, case studies, reports)
• Contribution to sales pipeline through content-driven campaigns