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NaukriPosted on 2026-05-28
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Business Analyst Lead

dishtv

NoidaFull time3-6 years1000000-1500000 INR

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17+Important JD
Keywords
biSQLsqlAVODSVODui/uxLookerPython + 9 more

Job Description

Job Description:


  • Build and own engagement metrics across browsing, watch behaviour, content completion, session depth, and re-engagement
  • Analyze cross-surface user journeys and identify growth opportunities
  • Partner with content, editorial, and product teams to drive data-backed decisions
  • Design and evaluate A/B tests and growth experiments
  • Create dashboards and actionable engagement reports
  • Influence instrumentation and telemetry improvements in a complex multi-platform environment.
  • Closely with Content Programming, Product Design, Search & Discovery, and UI/UX teams to improve watch time, engagement, and user retention across SVOD, AVOD, and live-linear TV experiences.

What we need?


  • 3-5 years of experience in analytics, growth, engagement, or OTT/streaming analytics roles
  • Strong understanding of consumer behaviour and product engagement
  • Hands-on expertise in SQL and BI tools such as Tableau, Looker, or Superset
  • Experience working with content/editorial stakeholders
  • Ability to convert insights into business decisions and communicate effectively with leadership
  • Experience with recommendation systems or content discovery
  • Exposure to A/B testing and experimentation frameworks
  • Understanding of Indias digital video ecosystem and viewer behaviour
  • Knowledge of live TV engagement metrics

About The Company

dishtv

Redefining the meaning of television for its customers with its exceptional digital quality, DishTV has revolutionised the digital entertainment in India. With its digital transmission, DishTV has given its customers a giant leap from the analogue quality cable transmission towards qualitative, refined and defined television entertainment and enjoyment.

Company Size1000-5000
Founded2003 (21 yrs old)
IndustryBroadcasting

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