Brand Marketing
MakeMyTrip
We do not know your resume yet
Upload your resume to unlock your actual match score and identify important JD keywords before applying.
Recruiters may search these ATS Keywords in your resume
Keywords
Job Description
Role: Brand Marketing
Level: Manager
Location: Gurugram
Reporting To: Associate Director - Brand Marketing
About The Function
The Brand Marketing function at MakeMyTrip plays a pivotal role in driving rapid growth and market expansion. It powers bold, insight-led propositions and delivers clutter-breaking communication that captures attention and drives business momentum. From high-impact ATL and BTL campaigns to agile digital platform strategies, the team leads end-to-end brand-building efforts with creativity, precision, and purpose.
By combining sharp consumer insights with data-driven thinking, the function shapes compelling narratives that spark engagement, build affinity, and inspire action. It operates at the intersection of creativity and performance, continuously pushing the brand forward in an increasingly competitive and dynamic travel landscape.
About The Role
As a Brand Marketing Manager, you will drive the brand, and mobile marketing charter for MakeMyTrip. This role calls for a strong strategic mindset, a deep understanding of consumer behaviour, and the ability to craft bold, insight-led campaigns that deliver both brand impact and business results.
What Will You Be Doing
- Spearheading demand generation across online and offline channels by shaping bold, insight-led marketing strategies that deliver measurable business impact.
- Uncovering and unlocking growth opportunities across products, markets, and consumer segments to drive sustainable and future-ready brand expansion.
- Shaping a deep, continuously evolving understanding of consumer behaviour, category shifts, and competitive dynamics to stay ahead of the curve.
- Leading the development of breakthrough brand campaigns—from strategic ideation and creative briefing to execution across paid, owned, and earned media.
- Driving collaboration across internal teams and agency partners to build consistent, high-impact brand narratives that cut through and convert.
- Architecting integrated media strategies that align performance, brand, and platform efforts into a unified, full-funnel marketing engine.
- Partnering closely with cross-functional teams (Revenue, Product, Category, Sales) to create cohesive, insight-backed go-to-market strategies for new initiatives and innovations.
- MBA from a reputed institute with 4–6 years of brand marketing experience is a must, preferably in an e-commerce or FMCG environment.
- Mindset that will constantly think about ROI, business and revenue.
- Passion for data and an exceptional ability to solve complex problems.
- Ability to think strategically and execute with tactical precision
- Comfortable operating in a fast-paced, high-growth environment
- Ability to identify and pick relevant consumer behaviour and culture trends
- Should have a clea r point of view and be able to sharply and confidently articulate ideas, recommendations, and rationale
About The Company
MakeMyTrip
Nurtured from the seed of a single idea ‘to empower the traveller with easy & instant travel bookings providing comprehensive choices’, MakeMyTrip is a pioneer in India’s online travel space. Founded by Deep Kalra in the year 2000, MakeMyTrip began its journey by serving the US-India travel market with best-value products & services, powered by robust technology and round-the-clock customer support. After successfully consolidating its position as a customer-first brand, known for its reliability and transparency, MakeMyTrip launched its India operations in 2005. As low-cost flight carriers were introduced in India, the number of Indians opting for online travel solutions also increased rapidly. And MakeMyTrip answered the call of the hour, by bringing the convenience of booking flights, hotels, and holiday packages in just a few clicks. Over the years, we have partnered with many leading brands from the aviation & hospitality industries, creating fruitful partner relations for business expansion opportunities. We also entered the homestays & villas and continue to procure increased market share market in the same. With this, we also entered the ground transport space and commenced offering cab, bus & train booking services. What makes our story even stronger is the performance of our newly launched segments, like myBiz—our comprehensive business travel suite and myPartner—an exclusive platform for travel agents. Entering the Gulf market is our latest feat, where we offer power-packed deals on flights & hotels.
How to Apply Better for This Job
This section explains the correct next step without forcing sign-in immediately.
Check ATS score before applying
Scan your resume for ATS readability, formatting issues, missing sections, weak keywords, and content gaps.
Customize your resume for this JD
Match your resume with the job description and add r , fmcg , agile , spark , future , keywords where they fit naturally.
Find similar jobs too
Do not depend on one opening. Use your resume to find similar frontend jobs across relevant job platforms.
Ready with your customized resume?
Once your resume includes the right skills and is ATS-friendly, you can apply directly on the source platform.
Market Insights:Best Digital Marketing Executive Jobs in India
Find the latest Digital Marketing Executive jobs across top Indian cities. Compare job counts by location and apply where hiring demand is higher.