Bharat Banking:Product Manager - Farm Mechanization
Axis Bank
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Job Description
About Bharat Banking:
Bharat Banking is a new Department which has been set up to drive different business that the Bank does in Semi Urban and rural markets. The department is expected to drive business outcomes by focusing on partnerships, new products, innovation, reimagining customer journeys and driving / creating new channel.
About the Role:
The Product Manager manages the entire product line life cycle from strategic planning to tactical activities. They are responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery. The product manager is also responsible for Product Development, Portfolio Management and Analysis.
Key Responsibilities:
- Responsible for designing and launching new products and streamlining existing processes to increase new customer acquisition
- Design and launch contests and schemes for employees and Channel Partners
- Design promotional campaigns and other tactical strategies to enhance top line in a short span of time
- Monitor pricing, revenue generation, product management, new product development, portfolio performance including budgetary, expansion and long term business planning
- Design and execute national level promotional campaigns and sales strategies to increase brand awareness
- Drive cross-sell through sales team and manage relationship with partners for specific business requirements
- Measure channel wise employee wise target achievements
- Calculate and process incentives for the team
Qualifications:
Optimal qualification for success on the job is:
- Graduation/ Post-Graduation from a recognized institute
Role Proficiencies:
For successful execution of the job, the candidate should possess the following:
- Knowledge of industry, technology, marketing, and product trends
- Knowledge of regulatory guidelines and norms
- Good communication (both verbal and written) skill in both English and the local language
- Ability to handle pressure and meet deadlines
#ComeAsYouAre We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply
About The Company
Axis Bank
Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 5000 domestic branches (including extension counters) with 15,751 ATMs & cash recyclers spread across the country. The Bank has 6 Axis Virtual Centres with over 1,500 Virtual Relationship Managers as on 31st March 2023. The Overseas operations of the Bank are spread over eight international offices with branches in Singapore, Dubai (at DIFC), and Gift City-IBU; representative offices in Dhaka, Dubai, Abu Dhabi, Sharjah and an overseas subsidiary in London, UK. The international offices focus on Corporate Lending, Coverage Business, Trade Finance, Syndication, Investment Banking, Liability Businesses, and Private Banking/Wealth Management offerings. Axis Bank is one of the first new generation private sector banks to have begun operations in 1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd. (NIC), The New India Assurance Company Ltd. (NIA), The Oriental Insurance Company Ltd. (OIC), and United India Insurance Company Ltd. (UIIC). The shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003. GIC, NIC, NIA, OIC, UIIC have been reclassified from promoter category to public category. As on March 31, 2023, SUUTI and LIC are the promoters of the Bank. With a balance sheet size of Rs. 13,17,326 crores as on 31st March 2023, Axis Bank has achieved consistent growth and with a 5-year CAGR (2017-18 to 2022-23) of 14% each in Total Assets & Advances and 16% in Deposits.
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